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Mercedes partners with Lufthansa to design executive jet cabins [w/poll]

Luxury automakers like to crow about their flagship models boasting first-class cabins, but the truly elite class of travelers know there's a class above that. We're talking about private jets, and now Mercedes is applying its skills to those as well. The German automaker isn't building its own jet aircraft. Its design department has, however, collaborated with Lufthansa to create a cabin space for executive jets that looks even more upscale. The concept integrates the walls, ceiling, and floor of the cabin into one fluid, continuous surface, with the furniture similarly integrated into the design with chairs, sofas, beds, and tables. It's even got a fish tank on board and auto-dimming touchscreen glass panels in front of the windows that can control the infotainment system. The design is being showcased by Mercedes-Benz Style and Lufthansa Technik at the European Business Aviation Convention and Exhibit (EBACE) in Geneva. It's the same show where Brabus displayed its jet cabin design, rival BMW Designworks did the same, and where the Mercedes' Eurocopter cabin design debuted four years ago. There, Mercedes hopes to attract orders from private customers. If the finished product ends up half as stunning as these design renderings look, we don't doubt they'll find a few takers. Mercedes-Benz Style and Lufthansa Technik develop VIP cabin for short- and medium-haul aircraft: State-of-the-art luxury high above the clouds Stuttgart/Geneva, May 19, 2015 In time for EBACE 2015, which will take place from 19 to 21 May 2015 in Geneva, Mercedes-Benz Style and Lufthansa Technik have announced their cooperation on the design and completion of VIP aircraft cabins. The two companies will jointly develop an entirely innovative, luxurious and integrated cabin concept for short- and medium-haul aircraft. Dynamic architecture instead of traditional interior cabin design: Under the joint approach adopted by the two companies, the traditional separation of ceiling, wall and floor will be entirely replaced by a dynamic, spiral layout. This gives rise to new, independent spatial zones without the typical arrangement of seat and wall elements. The new sense of space is additionally reinforced by Mercedes's typically strong emphasis on contrast in terms of material, colour and lighting. The overall design is characterised by the aesthetic appeal of state-of-the-art luxury embodied in the Mercedes-Benz brand.

Aston Martin and Mercedes will share F1 safety car duties

LONDON — Aston Martin is set to join Mercedes next season as a provider of Formula One's official safety cars, according to media reports on Tuesday. Racefans.net reported that Aston Martin would supply safety and medical cars at 12 of the 23 scheduled races in key markets, with the existing Mercedes cars used at the rest. It said Aston Martin's new DBX SUV, which uses a Mercedes-AMG V8 engine, would be used as a medical car. There was no official confirmation from Aston Martin or Mercedes. Sources indicated to Reuters that the report was accurate, however. Mercedes has been the official provider of the cars, which are deployed in the event of an incident or bad weather to keep the field lapping safely, since 1996 but that deal runs out at the end of this year. A shared supply would make sense for both carmakers, who already have close ties. Aston Martin's executive chairman Lawrence Stroll also owns the Racing Point team, who will race as Aston Martin from next season with four times world champion Sebastian Vettel arriving from Ferrari. Mercedes, a part of Daimler, is set to raise its stake in Aston Martin to up to 20% by 2023. Toto Wolff, principal of the Mercedes factory team, also has a private stake in Aston Martin. Related Video: Motorsports Aston Martin Mercedes-Benz F1

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos