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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Mercedes C350e PHEV will start at 51,000 euros

Mercedes-Benz will start selling its C350 Plug-In Hybrid in Europe next month, for a somewhat reasonable price. The Daimler division has announced the sedan will cost about 51,000 euros ($58,000 US). Which isn't insanely expensive by Benz standards. Mercedes first showed off the model stateside at the North American International Auto Show in Detroit last month, and the specs were pretty impressive. The car delivers a combined 275 horsepower and 443 pound-feet of torque from its gas-powered engine and electric motor. The C350 PHEV also offers a 112 miles per gallon equivalent fuel efficiency rating (using the more lenient European driving cycle) alongside a 0-60 mile per hour acceleration time of less than six seconds. And the car can go as far as 20 miles on electricity while reaching a top speed of 130 miles per hour. Both lead-footers and tree-huggers can rejoice at that. Americans won't be that far behind their European brethren, as the model will go on sale as a 2016 model-year version in the US this fall. In the meantime, for some more information on a sedan that we think qualifies as a bit of guilt-free fun, take a look at Mercedes's press release below. Sales release for the C 350 e: Future inside Stuttgart, Feb 02, 2015 Stuttgart – As a plug-in hybrid, the new Mercedes-Benz C 350 e combines an extraordinary level of efficiency, dynamism and comfort. In both its Saloon and its Estate guise, the performance of a sports car makes it a convincing proposition, especially combined with certified consumption figures of just 2.1 litres of fuel per 100 kilometres and a range of up to 31 kilometres in all-electric mode. Both the Saloon and the Estate model are equipped with air suspension and a pre-entry climate control system as standard, delivering a unique level of driving and climate comfort. The C 350 e is available to order now from 50,961.75 euros for the Saloon and 52,627.75 euros for the Estate (prices include VAT). Both vehicles will be at dealerships from March 2015. As a plug-in hybrid, the C 350 e combines a combustion engine with an electric drive system and a high-voltage lithium-ion battery with a capacity of 6.38 kWh, which can be charged from an external power source. Thanks to an intelligent on-board charging system, this takes approximately one hour and 30 minutes at a wallbox. A charging time of around two hours is achievable via a socket.

Brabus luxes up new Mercedes V-Class

Looking for a luxury coach to get you around town in style and comfort, but don't need anything as big as a Sprinter? Mercedes will gladly point you towards the smaller V-Class, trading Stateside as the Metris. And now Brabus has released a full array of customization options for the van as well. The list of modifications available from the venerable Benz tuner include an aero kit to give the van a sleeker look while reducing front-end lift, a full complement of 18- and 19-inch wheel options, a retuned suspension, engine enhancements, exhaust upgrade, and a fully refitted interior. The first-class cabin on this show vehicle has been reupholstered in leather and Alcantara, offset by wood and carbon-fiber trim, and a complete entertainment system. It includes a pair of 15.6-inch LCD screens that drop from the headliner and WiFi. Finally, there's a touchpad integrated into the interior C-pillars to operate the system as well as the lamps, heated seats, power windows and curtains, and the sliding doors. Accommodation is clearly the emphasis here. But Brabus being Brabus, it has also optimized the BlueTec four-cylinder turbo diesel engine to produce 44 more horsepower and 52 pound-feet more torque. With output now up to 232 hp and 376 lb-ft, the van will reach 62 miles per hour from a standstill in 8.8 seconds and top out at 130 mph – and look that much slicker in the process. Related Video: Engine tuning, exclusive looks and entertainment: BRABUS Exclusive Program for the new Mercedes V-Class The new Mercedes V-Class as a sporty-elegant jack-of-all-trades: in a world premiere, BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, internet www.brabus.com) presents the exclusive refinement program for the new Mercedes V-Class. BRABUS upgrades the people mover with powerful engine tuning, an exclusive appearance package, tailor-made wheels and an individual entertainment concept. A sporty-elegant design is the trademark of the BRABUS aerodynamic-enhancement kit for the new Mercedes V-Class and Vito. All components are manufactured from PUR in OEM quality, giving them a precise fit and making them easy to paint. To give the vehicle an even more distinctive face, the BRABUS designers have developed attachments for the side air intakes, which can be complemented with auxiliary LED side markers, and a front spoiler that attaches to the lower section of the bumper.