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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2015 Mercedes-Benz SLK250 Quick Spin [w/video]

We car writers tend to have a occupationally limited focus. Autoblog's stock in trade is automotive news and new car reviews, which often steers us towards forgetting existing models about 17 minutes after we've driven it a second time. You guys like reading about the new hotness, too, so it tends to work out. But the wonderful fact is that every car sold today will have a rich/interesting/heroic/tragic life for years to come. And, occasionally, even obsolete makes and models stay interesting. That was my thinking when this 2015 Mercedes-Benz SLK250 came into our fleet. Set to be replaced with the SLK300, with that car's 2.0-liter turbo'd engine, the 250 is already running out the clock in Mercedes dealerships. What's more, my test car came complete with – are you ready for this? – a six-speed manual transmission. I can't tell you the last exact model of Benz that I'd driven with a stick shift, but I can assure you that its engine was carbureted. Considering the odd spec and replacement timeline, my question, as I drove the SLK for a week: was this a unicorn destined to be a driver's dearest find? Driving Notes: Let me not bury the lede any more: the six-speed isn't a game changer for the SLK. Yeah, over the course of a few days I came to be comfortable with the slightly vague clutch and notchy shifter, but I didn't love it. I went blasting on a few back roads, and found the hand-shaker more involving to use than the standard auto, but it was long to throw and not overly precise when I moved up and down between second, third, and fourth. On the other hand, the old 1.8T under the SLK250's bonnet still felt well matched with the base SLK's boulevardier mission. Output of 201 horsepower and 229 pound-feet of torque doesn't give enough gumption to move the hardtop German lump with authority, but it was still enough to be quick off the line and offer easy highway passing. The turbo four didn't sound bad under full throttle, either, but it did rattle like old plumbing when idling in the driveway. Speaking of rattling: the adjustable and Airscarf-equipped seats did a lot of it. (Airscarf, you'll recall, is M-B's brand name for an in-seat fan that blows hot air on your neck; it's nice on a cold day.) Though comfortable and mildly bolstered, the driver's chair made all kinds of funny noises when I got in, got out, or cornered over 20 miles per hour. That's rough for a luxury car with 6,000 (or so) miles on it.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.