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Mercedes-Benz pickup could come to US

Mercedes-Benz USA CEO Steve Cannon says the brand has until the end of the year to decide whether to bring its upcoming midsize pickup truck to the United States. "We said to Stuttgart, 'We are open, and let us assess the market.' If that leads to us saying 'green light,' then we will bring it," Cannon said to Automotive News. Mercedes-Benz Vans is leading the pickup's development, and the company's official announcement said the truck's intended markets are Latin America, South Africa, Australia and Europe. The vehicle is expected to launch by 2020. The company might take advantage of some of Nissan's truck expertise on the project, but that's not decided yet, according to Renault-Nissan CEO Carlos Ghosn. However, if the Mercedes pickup makes it to the US, it wouldn't be the same utility-oriented model as for the rest of the world. Instead, Cannon indicates that the truck would be adapted to fill a more luxurious role in the lineup and wouldn't be limited to dealers that sell vans. "For a Mercedes-Benz household that has a lot of stuff or a lot of kids or they want to tow the boat - we could offer something to customers who are already luxury-predisposed," he said to Automotive News. Keep in mind none of this is set in stone, and Mercedes doesn't have to offer the model here because "officially it was approved without US volume," Cannon said to Automotive News. He thinks the truck would be a niche vehicle and sales might only be around 10,000 units a year. With pickups among the leading segments in transactions over $50,000 in the US, the market could still be the right fit for the traditionally high-end German brand. Related Video:

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes-AMG teases GT interior, announces fall 2014 debut

Mercedes-Benz opted to tease the assembled media at its post-New York Auto Show party, showing off a pair of images of the exquisitely crafted interior of the highly anticipated successor of the SLS AMG - the V8-powered Mercedes-AMG GT.
Slated for a debut in the fall at either Paris or Los Angeles (we're betting Paris), you'll note straight away that there's something wrong with this car's name. Where's the "Benz?" Well, it's been ditched to, as Mercedes says, "make the dream of the authentic Mercedes-AMG sports car come true." Sorry Karl.
"The new Mercedes-AMG GT proves that we will be positioning AMG as a dynamic sports car brand even more strongly and aggressively than before," said Tobias Moers, CEO of Mercedes-AMG.