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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.

Mercedes-Maybach GLS could become the most expensive car made in America

Mercedes-Benz International, the German automaker's manufacturing facility near Vance and Tuscaloosa, Ala., already builds the GLS SUV. Autonews reports that the coming ultra-luxe version of the large crossover, the Mercedes-Maybach GLS, will be built in Alabama as well for global markets. The most recent timelines mark the reveal in production or near-production form in China, with sales to commence next year. The next-gen series-production GLS goes on sale later this year. The gilded sub-brand previewed a wild concept last year in China called the Vision Mercedes-Maybach Ultimate Luxury, which blended the tall profile of an SUV with the truck of a sedan on donk wheels. Based on spy shots, none of that fancy will make it to production. Both the Maybach and AMG versions of the GLS ride on fat rubber but look thoroughly traditional. The treasure will be inside. Autonews said China accounts for roughly 75 percent of Maybach S-Class sedan sales. That suggests the GLS in baroque trim will emphasize chauffeured luxury touches like rear captain's chairs and lots of rear legroom. Pricing estimates figure $200,000 to get in the door. That would put the SUV right in line with the Lamborghini Urus and a couple stacks of Benjamins above the Bentley Bentayga, with much the same likely audience. One analyst said, "The ultra-high-net-worth kids want something different, and these ultraluxury SUVs certainly fit that," while another opined on its "appeal to the Kardashians and hip-hoppers, if they want something slightly different to the G-Wagen." A $200K MSRP would also comfortably make the Maybach GLS the most expensive new car built in America, taking the title from the Acura NSX. With a great price comes great power, said to be a twin-turbo V8 with more than 560 horsepower. The coming GLS 450 will make do with somewhere around 360 hp. The Alabama plant, which also builds the GLE, GLE Coupe, and C-Class, is also undergoing a $1 billion upgrade to more than double the size of the facility, making lines for battery production and EQ-series vehicle assembly,