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2016 Mercedes-Benz G550 Quick Spin [w/video]

If there ever was an automotive embodiment of the phrase, "If it ain't broke, don't fix it," that'd be the Mercedes-Benz G-Class. The G-Wagen has carried on largely unchanged since the 1970s, with only small updates throughout the decades. Today, it's the halo vehicle for Mercedes' entire SUV range, and while it's more luxurious and efficient than ever, it'll still climb a mountain if asked. "Our legend has a bright future," says Dr. Gunnar Guthenke, Mercedes' G-Class boss. And for now, that means the addition of a new base engine for the 2016 model year, as well as other small updates. The powerplant in question is Merc's new twin-turbocharged, 4.0-liter V8 – you know, the one from the AMG GT – tuned to produce 416 horsepower and 450 pound-feet of torque in the G550. Compared to the outgoing, naturally aspirated, 5.5-liter V8, the new engine is stronger by 34 hp and 59 lb-ft. And while official fuel economy numbers are still pending, Mercedes says the G550 is 17-percent more fuel efficient with this smaller, more powerful engine. Win-win. As for the rest of the G-Class, the 2016 model year changes are limited to a new front bumper with more pronounced air intakes (and the removal of the cow catcher bars), wider wheel arches, a few new colors (including some seriously bright hues), and a redesigned instrument cluster. Those are all well and good, but the star of the show is that 4.0-liter V8. It's a honey in the AMG GT, and it's a perfect fit under the hood of the G550. Driving Notes I'm kicking myself for not taking video of the exhaust note, because holy crap, the G550 sounds amazing. Mercedes' engineers should be applauded for the exhaust tuning on the updated G-Class. The result is a low, burbly, throaty V8 noise that comes bellowing out the SUV's side pipes. The extra 59 lb-ft of torque is really noticeable off the line. And like in the AMG GT and C63, the 4.0-liter V8 provides linear power delivery with no noticeable turbo lag. Mercedes says the 2016 G550 will do 0-60 in 5.7 seconds, compared to 6.0 seconds in the 2015 model. That's right, it's a 5,724-pound, box-shaped SUV that'll run nearly neck and neck with a base Porsche Boxster. In terms of on-road refinement, the G-Class is the same as it ever was. There's an optional, adjustable suspension for 2016, with Comfort and Sport modes, but the difference between the two settings is negligible.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Race Recap: 2015 US Grand Prix was wet, wild, and historic

Hurricane Patricia made landfall in Mexico this weekend, and made her presence known throughout the South. For two of the three days of the grand prix weekend it rained non-stop in Austin, so badly on Saturday that qualifying had to be postponed until Sunday morning, and then it only stayed dry enough to conduct the first two sessions. At the end of a tricky, slippery Q2 Nico Rosberg had put his Mercedes-AMG Petronas on the front row, one tenth ahead of teammate Lewis Hamilton. The German had done the best he could to keep his hair-thin chances of a World Championship fight alive. Daniel Ricciardo lined his Infiniti Red Bull Racing chassis in third ahead of teammate Daniil Kvyat, both drivers having moved up a place because Ferrari driver Sebastian Vettel took a ten-spot grid penalty for using a fifth engine and dropped to 13th. Continuing the two-up theme, Sergio Perez and Nico Hulkenberg were fifth and sixth for Force India. After that came variety: Felipe Massa in seventh for Williams, Max Verstappen for Toro Rosso in eighth, Fernando Alonso looking good in the rain for McLaren in ninth, and Romain Grosjean for Lotus in tenth. When the lights went out, Turn 1 set the tone. Pole position is on the outside line at Circuit of the Americas, and Hamilton had got himself far enough under Rosberg by the time the two got up the hill that Rosberg had to stick to the outside through the corner. At the corner exit Hamilton used the entire track, pushing Rosberg wide, their cars touching. As Rosberg left the track and dropped back to fourth, Hamilton radioed to the team to say the contact was unintentional. The two Mercedes' and two Red Bulls animated the front. Rosberg passed Ricciardo at the end of a Virtual Safety Car period employed to let the marshals clean the debris at Turn 1. Kvyat started chasing down Hamilton until the Russian ran wide and let Rosberg and Ricciardo through, then Rosberg ran wide on the next lap to let Ricciardo through. On Lap 15, Ricciardo passed Hamilton through the esses to take the lead. After the first round of pit stops the Aussie still had the lead, followed by Rosberg, Kvyat, Hamilton, and Vettel. Then Rosberg got around to take the lead and Vettel closed in on Hamilton as the Brit duked it out with the Russian. Rosberg showed excellent speed, building up a nine-second gap on Ricciardo, but a Safety Car period erased that when Marcus Ericsson had to park his dead Sauber on the inside of the track after Turn 10.