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Mercedes-Benz GLA Concept gets mobbed in China

If the reception it received at the Shanghai Motor Show is any judge of marketplace acceptance, Mercedes-Benz has a hit on its hands in the form of the GLA Concept. And we can understand why - we're quickly becoming fans of Mercedes' recent styling language, as defined by new models like the CLA and this GLA Concept.
The big news on the exterior front are the headlamp clusters, which have frickin' laser beams attached to their foreheads embedded inside that are capable of projecting videos and images on a screen. Plus, a pair of video cameras are mounted on the roof that can be used to capture driving excitement or removed and taken with you. How cool is that? We just hope they have a substantial locking mechanism to prevent would-be thievery...
If the exterior is mostly ready for production, with a few of the more outlandish elements moved to the trash bin - like, for instance, laser-beam headlamps and removable action cams - the interior is a true custom job that screams concept loud and clear. There are all kinds of jewel-like finishes inside, along with transparent surfaces showing what looks like metal latticework underneath and some awfully thick looking leather with massive exterior stitching done by hand similar to what you'd find on a baseball glove.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes celebrates with World Championship edition SL63

Mercedes has plenty to be celebrating at the moment, having just won the Formula One World Championship in spectacular style – taking the constructors' title by a huge margin and the top two slots in the drivers' standings as well. It almost goes without saying that the German outfit would celebrate with a special edition, and that's just what we're looking at here. Presented at a special celebratory Stars & Cars event in Stuttgart in front of 50,000 jubilant fans, the Mercedes-Benz SL63 AMG World Championship 2014 Collector's Edition is based on Benz's twin-turbo V8-powered roadster but with some choice upgrades. Two versions will be offered: one in black with gold accents (displayed with the Silverstone circuit layout), the other in white with silver accents (and the Hockenheim map). One was designed by Lewis Hamilton, the other by Nico Rosberg. We'll let you sort out which one was done by which, but either way there'll only be 19 examples, each dedicated to a different grand prix circuit in the championship which Mercedes positively dominated – winning all but three, scoring eleven one-two finishes and landing on the podium at each and every one.