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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 Mercedes-Maybach S600 offers the plutocratic life for $189,350*

Mercedes-Benz has officially announced pricing on its ultra-luxurious Maybach S600, and just as we feared, you'll probably need to be a Saudi oil sheikh to afford one. Prices start at $189,350, excluding a paltry $925 destination charge. That princely sum does not, however, make the Maybach version of the latest S-Class the company's most expensive sedan. That honor still goes to the ridiculously powerful and absurdly priced S65 AMG, which starts at $222,000. The new model's price easily surpasses that of the vehicle it's based on, though. Mercedes old flagship sedan, the S600, starts at $166,900. Of course, you do get quite a lot of kit for spending an extra $23,000, besides the C-pillar-mounted Maybach badges and the extra 7.9 inches of wheelbase. Upgrades include a re-engineered interior that should be quieter than even the tomb-silent standard S-Class. Even the seats, which are lined in extremely supple leather, are noise insulated. Speaking of those seats and leather, the Maybach trim should include a fairly extensive range of different woods and leathers, for that personal touch. Beyond that, Maybach-exclusive features include a new fragrance for Mercedes' silly Air-Balance system, as well as a pair of silver-plated champagne flutes. What are your thoughts? Does the Maybach S600's extravagant price tag seem worth it (we're leaning towards yes)? Have your say in Comments. Mercedes-Benz Announces Pricing On All-New 2016MY Mercedes-Maybach S600 Segment-Leading Flagship to Start at $189,350* January 16, 2015 - MONTVALE, NJ The S-Class range has a long established tradition of setting the benchmark in the luxury segment, and the launch of the highly-anticipated new Mercedes-Maybach S600 in April will further assert its leadership position in the U.S. market. Priced from USD $189,350, this exceptional addition to the product lineup offers more than 8 inches in total length when compared to the standard S-Class and features a suite of intelligent safety technologies and exclusive appointments that complete the opulent package. The Mercedes-Maybach S-Class seamlessly melds the perfection of the Mercedes-Benz S-Class with the incredible heritage and prestige of the Maybach nameplate. Mercedes-Maybach is not an equipment line. It is a sub-brand that introduces Mercedes-Benz vehicles in an even more exclusive form.

2015 Monaco F1 Grand Prix race recap [spoilers]

Lewis Hamilton came to Monaco with a new three-year deal with Mercedes-AMG Petronas and a vow to not let anything, including any "mistakes" by teammate Nico Rosberg, stand in the way of his best qualifying effort. Mercedes reportedly made it rain with a 100-million-pound deal, and Hamilton made it rain right back with his first pole position at Monaco. Rosberg did make a mistake but this time it was behind Hamilton, which meant he stuffed-up the qualifying attempts of rival drivers like Sebastian Vettel. So Rosberg starts second, 0.342 behind Hamilton but 0.449 ahead of Vettel in the Ferrari. Daniel Ricciardo thinks he should have been third, but a communication error with his engineers left him in the wrong engine setting for his final hot lap, so by the very first corner he'd lost the time he would have needed to get higher than fourth on the grid. The second Infiniti Red Bull Racing of Daniil Kvyat slots in behind him, ahead of the second Ferrari of Kimi "Not A Very Happy Day" Raikkonen, who just can't get it going lately. Sergio Perez did for the Sahara Force India what the car can't do on its own, which is grab a top-ten qualifying spot. Toro Rosso rookie Carlos Sainz had qualified eighth but missed a call to the weigh bridge, so he's been slapped into the pit lane. Pastor Maldonado in the Lotus inherits his eighth place, ahead of rookie Max Verstappen in the second Toro Rosso, and Jenson Button in the McLaren. Button only got up there because of two penalties: for Sainz, and Romain Grosjean who had qualified 11th but took a penalty for a gearbox change. Want to know how hard it is to do better on race day than in qualifying at Monaco? Even the never-say-die Fernando Alonso said, "Monte Carlo is a train of cars on Sunday, the race finishes on Saturday afternoon." Well obviously, he didn't take Max Verstappen's seek-and-destroy tactics into account. The young Dutchman had made passing look like a real option in Monaco, getting past Maldonado at St. Devote on Lap 7 after a bit of argy-bargy on Lap 6, then taking advantage of blue flags to slink past teammate Carlos Sainz and Williams driver Valtteri Bottas while hiding in Sebastian Vettel's slipstream. He tried the same move on Romain Grosjean on Lap 65, but Grosjean locked him out. Verstappen lined up the Lotus driver over the following laps, then looked like he slipped to the inside at St.