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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

CES 2022 was huge for EVs | Autoblog Podcast #711

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. CES took place this week, and there were some nice electric surprises from automakers, especially General Motors. John has been driving the Ram 1500 Power Wagon, as well as what seems to be its polar opposite, the electric Mini Cooper SE. Greg talks about the differences between the Acura TLX A-Spec long-termer (which is back in the shop) and the Type S loaner that's filling in for it. John's also got some interesting thoughts on leather interiors. Finally, the editors reach into the mailbag and help a repeat customer decide on a suitable replacement for a 2008 Lexus GX 470 in this week's Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #711 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown CES 2022 2024 Chevy Silverado EV revealed: 664 hp — and Midgate's back 2024 Chevy Silverado EV vs. 2022 Ford F-150 Lightning | How do they compare? Chevy Equinox EV and Blazer EV confirmed for production in 2023 Chrysler Airflow concept previews the brand's all-electric future Mercedes-Benz Vision EQXX shoots for 620-mile range Cadillac InnerSpace reimagines the personal luxury coupe What we're driving: 2022 Ram 1500 Power Wagon 2021 Acura TLX A-Spec and Type S long-termers 2022 Mini Cooper SE John's unpopular opinion: Let's do away with leather for good Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

Mercedes will still provide V8 engines to Aston Martin

News of Mercedes suspending sales of the vast majority of its V8-powered cars for the 2022 model year hit the presses about a week ago. However, what wasn’t explained then was the fate of Aston Martins with Mercedes-AMG V8 engines. Many Aston Martin products are powered by AMGÂ’s 4.0-liter twin-turbo V8 engine (the M 177 version affecting AMG products), and itÂ’s one of the motors that we reportedly wonÂ’t see in Mercedes-AMG products next year. Since AMG is struggling to fit its cars with its own engine, that brings into question Aston MartinÂ’s supply of V8s. Car and Driver got some answers from Aston, though, and the situation in the UK doesnÂ’t appear anywhere near as dire as in Germany. “Aston Martin confirms that its supply of V8 engines from Aston Martin AG is not affected," an Aston Martin spokesperson told Car and Driver. So there you have it. AstonÂ’s AMG V8-powered vehicles — Vantage, DB11 and DBX — will supposedly carry on sales without interruption. ThatÂ’s great news for Aston Martin and any uber-wealthy folks who intend to buy one.  At the same time, Mercedes isn't completely out of the V8 game for 2022. In fact, it's still selling cars that directly compete with Aston Martin: AMG GT Coupe and Roadster. Those Mercedes products use the M 178 version of the AMG V8 and are reportedly unaffected by supply issues. ThereÂ’s probably even more to this story as time passes, too. Mercedes has yet to officially acknowledge the stoppage of V8s — we reached out for comment when we published our initial story, but havenÂ’t heard confirmation back yet. When we do, weÂ’ll make sure to update you on whatÂ’s going on. Related video: