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2017 Mercedes-AMG C63 S Coupe First Drive

Remember 2008? The government said companies could make food from cloned animals. Derrick Rose became a Bull, Michael Phelps killed it at the Beijing Olympics, the Giants killed gamblers everywhere by beating the Patriots in the Super Bowl. The money that banks had been dousing in lighter fluid for years finally caught fire courtesy of Lehman Brothers. General Motors admitted it got torched for a $38.7-billion loss in 2007. Oil hit $147 a barrel. Tata introduced the Nano. And Mercedes-Benz gave us the W204 C63 AMG, a sedan we didn't know we'd been waiting for until we drove it. It was hammer in front and hell in back, that naturally aspirated 6.2-liter V8 with 451 horsepower and 443 pound-feet of torque swearing in Beelzebub's childhood tongue through four oval pipes jutting from a heart of black diffuser darkness. It was everything AMG had always been, howling mad in a straight line. And everything AMG hadn't been, sharp and fast through a turn. AMG booked a lot of goodwill for that endeavor, a substantial success that bred huge expectations. Not only would we not be surprised by the 2017 AMG C63 S, we would expect it to be outstanding. And it is. But not in the way we expected. What we love about the W205 C-Class sedan is the same thing that gives us pause about the AMG C63 S: they both grew up. The coupe shares only the doors, roof, and decklid with the sedan. The C63 Coupe shares only the doors, roof, and decklid with the standard production car. The hood is 60 millimeters longer, and there's a front splitter ready to make nasty crunching noises around town. The trunk gets a trim blade of a spoiler, strengthening the design connection to the S-Class Coupe. Blistered wheels broaden the C63 S Coupe by 2.5 inches in front and 2.6 inches millimeters in back, putting needed muscle on that otherwise svelte rear end and visually bolting the car to the road. Track is wider, too, and standard 19-inchers fill the wheel wells. It's a beautiful machine, and when draped in one of the 80 bazillion shades of matte silver AMG is known for, it's devastating. Our subjective take is that it's swapped personas with the BMW M4. Now it's the C63 S that channels muscular grace, while the M4 takes Bluto as its spirit animal. What's left to be said about Mercedes interiors, other than to give way for the heckling about the COMAND touchscreen placement? This interior does it like all the rest, with the exception of a small steering wheel with an absurdly fat rim.

Recharge Wrap-up: Batty battery covers, Mercedes at Silvretta, new Hyundai Sonata Hybrid available in 2015

Apparently, Chevrolet Volt battery covers make suitable homes for bats. As part of an Eagle Scout project, Matthew Netherland created 30 bat houses out of scrapped Volt battery covers donated by Chevy. 22 of the bat houses will be set up near hydroelectric dams in Michigan. Each bat house will accommodate 100 bats, and divert the scrapped materials from the landfill. The battery covers also make great nesting boxes for wood ducks, which General Motors has previously set up at its Milford, Michigan Proving Ground. Last weekend was the Silvretta E-Auto Rally, which saw emissions-free vehicles cross the Montafon Mountains in Austria, including cars from Mercedes-Benz. These cars included the B-Class Electric Drive, B-Class F-Cell, SLS AMG Electric Drive and even the Smart Fortwo Electric Drive. Also on hand for the Silvretta Classic Rally was a V8-powered C111, a 1978 Mercedes-Benz 450 SLC and 300 SL Roadster. Read more in the press release, below. BMW has finalized pricing for the i8 in the US at $135,700 (plus $925 in destination charges). In addition to the base price tag, which we've known for a while, BMW Blog has the complete pricing guide with options and packages. Most of the i8 orders were the Pure Impulse World package, which includes various aesthetic upgrades. It also provides membership to the BMW i Pure Impulse Program, which allows you to "to enjoy innovative ideas and trends in a variety of areas, including home styling, culture, gourmet gastronomy, design and many more." Head over to BMW Blog for more information. The new generation of the Hyundai Sonata Hybrid will arrive later than the rest of the model lineup, confirms Car and Driver. While the gas-powered Sonatas get updated now for the 2015 model year, the Hybrid remains unchanged until late this year or early 2015, when it will arrive as a 2016 model. Hyundai is offering a 2015 Sonata Eco edition, but with 28 miles per gallon in the city and 38 mpg highway (32 combined), it's not quite as appealing as the current Sonata Hybrid's 36/40/38 figures. Read more here. In June, average US fuel economy was 25.5 miles per gallon, making it the fifth straight month above 25 mpg, according to University of Michigan. The average window sticker ratings from vehicles sold in June dropped slightly from 25.6 mpg in May. The year started at 24.9 mpg in January, and hasn't dropped below 25 mpg since.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.