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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

2013 Mercedes-Benz SL65 AMG

Make way for the 2013 Mercedes-Benz SL65 AMG, the most wonderfully preposterous car I have ever driven.
There is absolutely no reason why any two-seat roadster should be fitted with a twin-turbocharged 6.0-liter V12 developing 621 horsepower and 738 pound-feet of torque, but I sure am glad that Mercedes-Benz doesn't see things that way.
Drop into the leather-lined cockpit of this $213,145 provocateur, floor the accelerator pedal as I did over and over again, and 60 miles per hour falls in a traction-limited 3.9 seconds. Top speed has been electronically held to 186 mph (this apparently saves Gulfstream jet owners from embarrassment). Forget the SL550 and SL63 AMG, the valets will trip over themselves attending to the tycoon driving this thoroughbred - it's the real deal.

Mercedes-AMG GT3 racing towards Geneva debut

So far, we've only seen the fundamental road-going coupe version of the new Mercedes-AMG GT, but like the Porsche 911 it targets, you can bet there will be more derivatives to follow. And this is our first glimpse at the first of them. At the Geneva Motor Show next month, Mercedes will showcase the GT3-spec racing version of the AMG GT. The German automaker didn't tell us much more in making the announcement, but did release a pair of cropped teaser sketches showing the sports car with all manner of racing appendages, including what looks like a massive rear wing. Once ready for action, the new Mercedes-AMG GT3 will replace the previous SLS AMG GT3 that won the Nurburgring 24-hour race a couple of years back. But with every automaker and its sister company getting in on the GT3 racing action these days, it'll face some stiff competition on the track. The new Mercedes-AMG GT3 February 12, 2015 Neatly coinciding with the upcoming market launch of the road-going version of the Mercedes-AMG GT, the next stage of the vehicle's evolution is already here: the sports car and performance brand of Mercedes-Benz is presenting a new customer sport racing car that complies with FIA GT3 race regulations in the form of the new Mercedes-AMG GT3. With this, the second customer sport car to be developed by Mercedes-AMG, the Affalterbach company is seeking to build on the success of the SLS AMG GT3 and further expand the customer sport programme first started in 2010. The superb racetrack performance of the road-going GT forms the ideal basis on which to model the new Mercedes-AMG GT3, which is due to make its debut appearance at the Geneva Motor Show. Featured Gallery Mercedes-AMG GT3: teasers Geneva Motor Show Mercedes-Benz Coupe Racing Vehicles mercedes-amg 2015 Geneva Motor Show rendering mercedes-amg gt sketch mercedes-amg gt3