2017 Mercedes-benz C-class C 350e Plug-in Hybrid Sedan 4d on 2040-cars

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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Hamilton wins at Monza, takes Formula One lead from Vettel

MONZA, Italy (Reuters) - Lewis Hamilton won the Italian Grand Prix for Mercedes on Sunday with an utterly dominant drive that sent the Briton clear at the top of the Formula One world championship for the first time in a year. The triple champion, who started the last race of the European season from a record 69th career pole position, led Finnish team mate Valtteri Bottas to a runaway one-two finish at Ferrari's home track. "I love it here in Italy and I love the passion of the fans," Hamilton declared on the podium jutting out over a sea of red-shirted Ferrari fans, with plenty of boos coming his way amid the cheers. "We did a great job, the team did an exceptional job this weekend," he added. "Mercedes power is definitely better than Ferrari power." Ferrari's Sebastian Vettel, who had led the standings since he won the Australian season-opener in March, finished third in the final race of the European season and 36.3 seconds behind the winner. Bottas was 4.4 adrift of Hamilton. "It was a difficult day, a difficult start," said Vettel. "My race was fairly isolated, we tried to keep as close as possible but we simply didn't have the pace... You could say it's a bad day but I know the team is on the right way... so I am in a very positive mood despite the numbers." Hamilton is now three points clear of the German, with seven races remaining. Mercedes are 62 points clear of Ferrari in the constructors' standings. The first driver to win two races in a row this season, with Monza following on from Belgium a week ago, Hamilton now leads Vettel 6-4 on victories in 2017. He has 238 points to Vettel's 235. The last time Hamilton led the standings on his own was at Monza a year ago, with now-retired team mate Nico Rosberg emerging as the eventual champion. FEW THRILLS Hamilton and four-times champion Vettel were level on points this year after China in April, with one win and one second place each. If Sunday's race was a dull affair, there was at least plenty of sunshine in marked contrast to the steady rain that drenched fans and delayed qualifying for hours on Saturday. Hamilton pulled away cleanly from his historic pole, and fourth in a row at Monza, and was never challenged as he drove to the chequered flag with the minimum of fuss. It was his third Italian Grand Prix win in four years and 59th career victory – only Michael Schumacher, whose pole record he beat, can boast more – and few have been more straightforward.

SRT Viper dukes it out with Mercedes SLS Black Series in new Head 2 Head

In Episode 36 of Motor Trend's Head 2 Head, now that the Corvette ZR1 is no more, Jonny Lieberman has to look overseas to the Mercedes-Benz SLS AMG Black Series for a challenger with similar philosophy to the SRT Viper: long hood hiding a high-horsepower engine set way back, rear-wheel drive, tiny trunks. That puts the Viper's 8.4-liter V10 with 640 horsepower and 600 pound-feet of torque against the SLS AMG's 6.2-liter V8 with 622 hp and 468 lb-ft.
However, the congruences in philosophy and magnitude of numbers doesn't translate to the driving experiences of the two, which are literally and figuratively on different continents. Lieberman gets a handle on the two of them on Northern California roads, Randy Probst then finds out how, and how quickly, they can lap Laguna Seca.
They both get kudos for being improvements on their original sources, but only one of them can take the win. You can find out by watching the video below.