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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Mercedes-Benz GLE-Class First Drive

The name has changed, but the song remains, well, mostly the same. The updated 2016 Mercedes-Benz GLE-Class (nee M-Class) is all about refinement and a new attitude. Further up the range things have gone all Daft Punk – harder, better, faster, stronger. Merc's bread-and-butter SUV was last revamped in 2012, and this redesign essentially grafts the company's new corporate face and tail onto the vehicle formerly known as ML. A two-bar grille runs the expanse between stretched headlights. Above them sits a more sculpted hood with dual power lines. Below all that is a bumper with three large intakes, similar to Mercedes' sedans. The sides are untouched, but in back you'll find a new LED taillight design and trapezoidal tailpipe finishers. On the AMG Line trim pictured here, the elements rendered in chrome on the base model – like the central guard in front and diffuser panel in back – are done in black. The interior changes start with the driver staring at a new three-spoke steering wheel front-and-center, and a larger, eight-inch infotainment display on the right. That screen stands proud of the instrument panel, with two vents flanking it to remind you this isn't a clean redesign. Compare that to the freestanding tablet look, like on the C-Class, and you'll get what we're talking about. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. The center stack newness ends there. Below the big screen are the infotainment and HVAC controls that we've been looking at since 2012. They feel really old now – perhaps because these same dials and buttons were in the E-Class sedan in mid-2009. The controls on the console, however, are overhauled, with the glossy, swoosh-shaped COMAND controller taking up residence next to the driver's arm. Beside that are a few buttons controlling functions like ride height and hill descent control, as well as the new Dynamic Select knob. This dial controls up to six driving modes. There's Comfort, Sport, Slippery, Off-Road Light, and Individual. Buyers who opt for the Off-Road Package will get a sixth mode, Off-Road+. Mercedes expects only 10 percent of GLE customers will want that capability. Every GLE comes with the basic five-setting Dynamic Select knob, no matter which of the five engines are under the hood. Here's where things get tricky, so we'll list the details for the sake of clarity.

Mercedes Unimog poised for Canadian return

The Mercedes-Benz Unimog, the super-duper heavy-duty off-road workhorse vehicle that the German automaker has been making for more than 60 years, may soon be sold in Canada once again after a hiatus. Regulators had taken issue with both their emissions (super torquey diesel engines don't tend to run real clean) and the fact that some folks would take them out on city streets and even highways (these beasts have a top speed of about 25 miles per hour). Now, regulatory officials are considering allowing the Unimog to be sold in Canada again, albeit under strictly off-road driving regulations, Canada's Driving says. In fact, the diesel trucks apparently run a lot cleaner than they used to, while the torque levels remain off the charts. Naturally, some folks are clamoring for them because of their ability to run on just about any terrain. Hans Mross of Vancouver-based Mross Import Service Ltd., which previously imported the Unimog to Canada, told Autoblog he was "99 percent sure" the Unimog would be brought back to Canada. We'd last reported on the Unimog in April 2013, when Mercedes-Benz said it would start selling 10 different versions of the truck. Related Video: Featured Gallery Mercedes-Benz Unimog View 33 Photos News Source: Driving Mercedes-Benz Truck Diesel Vehicles unimog