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Elephant with an itch to scratch uses cars for relief

Sometimes in life you, get an itch in a place that you need some help to scratch it. That feeling apparently goes for elephants as well as humans. A pachyderm at the Khao Yai National Park in Thailand recently had some serious comfort in its rump. Unfortunately, the giant animal chose several passing vehicles to alleviate the problem. Things start out rather cute with the elephant rubbing its enormous behind on a Mercedes-Benz. However, another vehicle apparently doesn't provide the same level of relief. The animal seems to grow annoyed and starts taking the sedan apart with at least one person inside. The experience must have been mammothly terrifying. According to BBC News, no one was injured, and the odd behavior is being blamed on a result of the elephant's mating season. Male elephants, as well as other male pachyderms, go through a period called the musth, when testosterone levels rise to several times greater than normal in preparation for the mating season. It makes the elephant aggressive, irritable and yes, itchy.

Mercedes-AMG GT3 photos hit the web

Yesterday, the first shot of the next-generation Audi R8 hit the web hours before its official debut. Today, it appears the same thing is happening with photos of the Mercedes-AMG GT3, thanks to French website Le Point. Surprisingly for a vehicle designed as a single-minded track machine, Mercedes is injecting some serious style into the GT3. The rounded, vertical slats in the grille evoke the look of the original 300SL racer. In profile, the styling of the roadgoing AMG GT is retained but with the addition of a circuit-hugging body kit and huge wing at the rear to keep in planted. The interior is similarly purposeful. Along with these leaked photos, Le Point claims that the GT3 ditches the standard GT's twin-turbo 4.0-liter V8 in favor of a naturally aspirated 6.3-liter V8 sourced from the SLS AMG GT3. The aluminum platform underneath is also taken from the regular GT, but practically every exterior panel is reportedly replaced with carbon fiber to cut weight. The racer also keeps the double-wishbone suspension at all four wheels. While these specs are still unconfirmed, Mercedes definitely has a beautiful track machine on the way with the GT3. We look forward to seeing it in person in Geneva.

Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.