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Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Production Mercedes GLC Coupe coming in 2016

If the Mercedes-Benz GLC Coupe Concept from this year's Shanghai Motor Show caught your eye, we've got good news. The company confirmed that this model will enter production, and we should see the road-going model early next year, probably at the New York Auto Show. Dr. Gunnar Guthenke, Mercedes' G-Class boss, confirmed this during an event following this week's Frankfurt Motor Show. He's particularly proud of how Mercedes has expanded its crossover and SUV lines, and the addition of the BMW X4-fighting GLC Coupe only proves further commitment to this growth. The numbers don't lie – Mercedes' crossover and SUV sales are up 25 percent this year, compared to 2014 numbers. Even Mercedes' halo of SUVs, the G-Class, is experiencing increased sales. The company set a record for G-Class sales in 2014, and is on track to do it again this year; sales are up roughly 20 percent. For 2016, the G-Wagen gets a number of enhancements, including a 4.0-liter, twin-turbo V8 as the new base engine. Other markets get a new diesel engine for 2016, and more updates are on the way. "Our legend has a bright future," Guthenke said. We'll have a full review of the updated G550 next week, so stay tuned.