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On Location in Switzerland and France in the 2016 Mercedes GLC

Our first test drive of the 2016 Mercedes-Benz GLC was a flat-out European adventure. We spent two days driving through Switzerland and France, with a brief stop in Germany. The twisty roads took us through vineyards, farmland, and villages that are centuries old. The historic setting stood in contrast with the sleek, contemporary GLC. It's Mercedes' newest small crossover and replaces the GLK in the company's portfolio. While we soaked in the culture, we also got a taste of the GLC's abilities. This is not a simple refresh of the GLK. The GLC has delicate curves, a turbocharged four-cylinder engine, and a new wave of Mercedes technology. The changes are sweeping, and the GLC looks and drives much differently than the edgy, V6-powered GLK. Admittedly, we liked the GLK's rough-hewn feel, though we warmed to the GLC's more subtle charm. This evolution may have occurred as we crossed the Alsatian region of France. Or maybe in Amsterdam, where we contemplated the GLC's merits and our travel plans for getting back across the Atlantic. Regardless, over the course of our trip we reached a conclusion: the GLC is more in-step with what today's consumers want in their crossovers. It took a long drive over some of Europe's oldest roads for us to arrive at Mercedes' new way of thinking. Related Video:

Mercedes trolls kids with uncrashable toy cars

Kids love crashing toy cars. Adults in the real thing, not so much. That's the angle behind Mercedes' latest ad, crafted to promote the company's latest safety systems. The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made. That point is to highlight the company's Brake Assist System Plus – Benz-speak for an automatic braking system – fitted in the new C-Class (among other models). The technology uses two radar systems – one mounted behind the three-pointed star in the grille and another in the front bumper – to detect other vehicles on the road, and, when necessary, apply the brakes. It'll also flash the brake lights to warn drivers behind. The inclusion of Cross-Traffic Assist applies the same measures at intersections, while Pre-Safe Brake adds pedestrian detection into the mix, as well. The creative campaign is the work of the Jung von Matt/Alster ad agency in Germany. And it strikes us as a clever way to showcase the system – or at very least, it looks better than some of the German automaker's previous attempts from ten years ago. Check it out for yourself in the video above.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.