2002 Mercedes-benz C320 Base Sedan 4-door 3.2l on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes considering convertible SUV

Mercedes has been focusing a lot of attention lately on revitalizing and expanding its crossover and SUV lineup. So what's next for high-riding Benzes? It could be a convertible. According to Daimler's sport-ute and sports car chief Wolf-Dieter Kurz, the company is closely considering a drop-top SUV of some sort. "We will find a market," Kurz told the Australian website CarAdvice. The trouble is that "the convertible is a very slim niche in terms of the SUV portfolio." The biggest problem could be China, where luxury SUVs remain hugely popular – but where convertibles, by and large, are not. "There are lots of discussions," said Kurz, "but we didn't have any decision yet." The last time Mercedes offered a convertible SUV was with the short-wheelbase version of the Gelandewagen, pictured above. It was available (in some markets anyway) for 34 long years as part of the G-Class lineup, but was discontinued in 2013. That left the Jeep Wrangler and Land Rover Discovery as the only convertible SUVs to speak of currently available. Nissan tried its hand with the Murano CrossCabriolet, but that was phased out as well, while Land Rover prepares to take another stab at it with the upcoming Evoque convertible. It'd be interesting to see what approach Mercedes might take, and where it would position the model. Related Video:

2016 Mercedes-AMG G65 coming to US this fall, priced from $217,900*

The top end of the luxury SUV market keeps edging northwards. Where the prospect of spending six figures on an off-roader once seemed unthinkable, a new class at the top end of the segment has emerged with prices exceeding $200k. And now American buyers will have another choice on their hands with the arrival of the Mercedes-AMG G65. The flagship model of the Gelandewagen range, the G65 is based on Benz's immortal SUV that's been produced in Graz, Austria, since 1979 and (officially) arrived in the US in 2002. But while the G-Class has been offered in a number of specifications even here in America – up to and including the eight-cylinder G63 AMG – the top-of-the-line G65 was kept away from these shores. But now the German automaker has announced it's bringing its ultimate sport-ute to American showrooms. Distinguishing the G65 from 'lesser' G-Wagens is its 6.0-liter twin-turbo V12 – the same essential unit that already powers the S65 coupe and sedan, SL65 roadster and the Pagani Huayra – producing in this application 621 horsepower and 738 pound-feet of torque. That's said to be enough to shuffle the big ute up to 60 in just 5.3 seconds. Of course all that power and prestige comes with a price, and as you might have guessed, it's astronomical: $217,900 plus $925 delivery, to be specific. In that ballpark, it'll be tangling with the new Range Rover SVAutobiography and the upcoming Bentley Bentayga. Not even the top-of-the-line, $157k Porsche Cayenne Turbo S wears that high a price tag. Look for the Mercedes-AMG G65 to reach showrooms in November, and check out the ever-so-slightly facelifted G-Wagen in our gallery above, live from New York. Related Video: Mercedes-Benz Announces Pricing on 2016MY Mercedes-AMG G65 An SUV in a Class of its Own to Start at $217,900* MONTVALE, NJ (April 1, 2015) – Mercedes-Benz USA announced pricing today for the ultra-exclusive 2016 Mercedes-AMG G65. Starting at an MSRP of USD $217,900, this model joins the G550 and G63 AMG in the U.S. lineup in November 2015. It is also the fourth exclusive AMG model priced above $200,000: SL65 ($215,250), S65 sedan ($222,000), and S65 Coupe ($230,900). Powered by a V12 bi-turbo engine, the G65 AMG delivers 621 hp and 738 lb-ft. of torque, with an estimated 0-60 mph acceleration in 5.3 seconds. The G-Class is the only off-road vehicle in its class to combine the electronic traction system 4ETS with a transfer case and three 100% differential locks.