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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2019 Autoblog Technology of the Year finalists revealed

Every fall, we line up a range of new models with the latest and most compelling automotive technology from the past year. We test everything from semi-autonomous systems like Tesla's Autopilot to trick suspension setups like the Multimatic spool-valve shocks on the Chevy Colorado ZR2. We spend months paring down the list to a small group of contenders. After testing, dinner and healthy debate, we tally up the votes and name our winner. For Autoblog's 2019 Technology of the Year Award, our three finalists are the Cadillac CT6 with Super Cruise, the Infiniti QX50 with Variable Compression Turbo and the Mercedes-AMG E 53 with EQ Boost. Super Cruise is an advanced SAE Level 2 semi-autonomous system, though Cadillac (unlike some of its rivals) is reluctant to push that point. Cadillac would like you to think of this as an advanced driver assistance feature rather than a semi-autonomous system. Super Cruise allows completely hands-free highway driving. Thanks to a driver-facing camera, the system forces the driver to keep his or her eyes on the road even if hands are off the wheel. Although the CT6 is being discontinued, look for Super Cruise to make its way to other Cadillacs soon. VC Turbo is a little more complicated. Basically, Infiniti's 2.0-liter turbocharged inline-four can vary the compression ratio on the fly. In general, turbocharged engines are more efficient than naturally-aspirated engines when on boost, but can perform worse at low revs. VC Turbo allows for a best-of-both-worlds situation, increasing the compression at low revs and backing it off once the turbo spools up. The best part is that it does so seamlessly, with only a dash readout letting you know what's going on under the hood. Our third finalist is the EQ Boost 48-volt system in the Mercedes-AMG E 53. Like VC Turbo, EQ Boost does a lot just beneath the surface. Mercedes has developed a new turbocharged 3.0-liter inline-six and paired it with a small electric motor. While the car can't run on electricity alone, the motor helps improve both efficiency and performance, smoothing shifts and filling in low-end torque before the turbos spool up. Think torque fill, similar to a McLaren P1. Who can complain about better fuel economy and more torque? Look for the 48-volt system to make its way into most of the Mercedes-Benz lineup. The winner will be revealed next week on Autoblog, and we'll present the award Jan. 15 at the Detroit Auto Show. Related Video:

Brabus 600 brings a dose of black subtlety to Frankfurt

The latest AMG-fettled C-Class from Mercedes-Benz is a wonderful thing. It's turbocharged heart may displace just 4.0 liters, but that forced-induction powerhouse spits out 503 ponies and 516 pound-feet of torque. That's enough to satisfy even the most power-mad compact luxury sedan junkie, right? Apparently not, as the Brabus 600 now exists in this world, and it just debuted at the 2016 Frankfurt Motor Show. As its name suggests, the turbocharged wick has been increased up to 600 horsepower (or 591 if you're not metric) and 590 lb-ft of torque. Shuttled through all four wheels via a seven-speed automatic transmission, that's enough gumption to push the Brabus 600 to 62 miles per hour in 3.8 seconds, which is a tenth quicker than the regular Mercedes-AMG C63 S sedan. Top speed nudges up from 180 mph to 186, or an even 300 kilometers per hour. Of course, this wouldn't be a proper Brabus if it didn't sport a bunch of body modifications, and the 600 doesn't disappoint. There are diffusers, spoilers, and wings galore in clear-coated carbon fiber with either a matte or shiny surface, depending on the buyer's preference. All of that looks pretty cool, but we're less smitten with the oversize fender outlets. Aluminum monoblock wheels measuring 20 inches in diameter and fitted with carbon accents round out the body kit. Inside, Brabus fits the 600 with a custom leather interior that can be tailored for each buyer. A new speedometer that goes to 340 kmh (211 mph), redesigned aluminum paddle shifters, and, of course, stainless steel scuff plates with a color-changing Brabus logo. Because who doesn't love subtlety? If you want to know more, there's a full press release down below. But what you really need to do is scroll through the image gallery above to take it all in. Enjoy. Related Video: World premiere at the IAA 2015 New from BRABUS: 600 horsepower, 800 Nm and 300 km/h for the Mercedes C 63S A rated power output of 441 kW / 600 HP (591 bhp). A peak torque of 800 Nm (590 lb-ft). A sprint time of 3.8 seconds from 0 – 100 km/h (62 mph). A top speed of 300 km/h (186 mph). And exclusive sporty options from aerodynamic enhancement and wheels to the suspension and the interior: At the 2015 IAA in Frankfurt am Main, BRABUS (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 2041 / 777-0, fax + 49 / (0) 2041 / 777 111, Internet www.brabus.com) presents an extensive tuning program for the new Mercedes C 63S in a world premiere.