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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Lewis Hamilton retakes F1 lead with 'miracle' victory in Germany

HOCKENHEIM, Germany – Lewis Hamilton raced from 14th to first to seize a "miracle" German Grand Prix victory in a Mercedes one-two on Sunday and retake the Formula One championship lead from Ferrari's Sebastian Vettel, who crashed. Vettel, now 17 points behind the Briton after starting eight ahead, led his home race from pole position until rain caused chaos in the closing laps, with the German sliding off and into the barriers. Hamilton, the reigning world champion, took the chequered flag for a record-equalling fourth German Grand Prix win, ahead of his Finnish team mate Valtteri Bottas and Ferrari's Kimi Raikkonen. "I've never had a race like this," said the four-times champion, who was summoned to stewards after the race for a pitlane infringement but escaped with a reprimand and the victory intact. "Today I feel like I drove the best that I can remember driving. I didn't make any mistakes." It was the 66th win of his F1 career, and Mercedes' 80th, and minutes after the finish, the skies opened with an array of thunder and lightning and a torrential downpour that would have stopped any race. "Miracles do happen, mate," Hamilton's race engineer Pete Bonnington told him over the radio after a slow-burner that turned into one of the great comebacks of the Briton's already stellar career. Hamilton, who threw himself across the pitlane wall into the arms of his mechanics and also got a bear-hug from delighted Mercedes-Benz boss Dieter Zetsche, seemed about as stunned as anyone. "I really feel that the rain has come down and just washed away any negativity and its a glorious day," Hamilton said, his voice wobbling. "It couldn't have been a better day for me and one that I will always remember." FERRARI NIGHTMARE Beaten by Vettel in his home British Grand Prix at Silverstone two weeks ago, where he went from pole to the back of the field and up to second, he had turned the tables completely. "Love conquers all," declared Hamilton, who had reacted defiantly on Instagram to the booing and hostility from a partisan crowd after his car broke down in Saturday's qualifying. "It's obviously very, very difficult from that position and highly unlikely but you've always got to believe," added the four-times champion, who said a long prayer before the race started. "I really manifested my dream today." For Vettel, it was simply a nightmare – the chance to make big gains slipping through his hands in an instant. He now has 171 points to Hamilton's 188.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.