09 Mercedes Benz C Class Sport Leather Bluetooth Aux Input Sunroof Harman/kardon on 2040-cars

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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

2016 Mercedes-AMG GLE63 S Coupe 4Matic brings big power to go with massive name

Mercedes-Benz hopped into the luxury crossover coupe market with both feet with the recently debuted GLE-Class Coupe. While the existence of beauty in this segment is still up for debate, the Merc really gives the BMW X6 a direct competitor. With the newly unveiled 2016 Mercedes-AMG GLE63 S Coupe 4Matic, the engineers from Affalterbach are now also turning their sights on their rivals from BMW's M division. Don't let the name fool you. The GLE63 AMG Coupe eschews the twin-turbo 4.0-liter V8 from the C63 AMG in favor of an even bigger power source. This crossover uses the company's thundering 5.5-liter twin-turbocharged V8 with stop/start that pumps out 577 horsepower and 561 pound-feet of torque – 10 hp and 8 lb-ft more than the X6 M. The deep well of muscle means the sprint to 62 miles per hour takes just 4.2 seconds; faster than you can say the coupe's mile-long official name. The AMG Speedshift Plus 7G-Tronic seven-speed automatic gearbox routes all of that grunt to all four wheels with a 40:60 front/rear split. The styling of this beast gets a special nod from AMG by being the first CUV from the company to get its A-wing grille. Even if the rest of the design can be polarizing, this portion looks fantastic. The airfoil in the bumper is supposed to look like a stylized A, and from some angles, the wing almost appears like its just floating there. Each side of the GLE63 features black wheel arch flares, and around back there's a small lip spoiler on the tailgate. It's complimented by a new rear apron that has air outlets at each corner, integrated tailpipes and a diffuser in the center. Being a Mercedes-AMG, buyers sit in the lap of luxury inside. The seats are covered in Nappa leather with AMG crests on the headrests. The performance brand's moniker can also be found on the three-spoke steering wheel, and the instrument panel even gets covered in black Nappa. Obviously, if this isn't enough for potential buyers, Mercedes has a ton of options on hand. They include performance-oriented items like a sport exhaust system, 22-inch wheels and carbon fiber engine cover, but there're also more opulent choices like the fragrance mister and a high-end Bang & Olufson sound system. Scroll down for all the details on the much more powerful GLE Coupe. The new Mercedes-AMG GLE63 S Coupe 4MATIC Driving performance reinterpreted Affalterbach/Detroit.

Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.