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Does Alex Rodriguez' Mercedes dealership have a PR problem?

Thu, 08 Aug 2013

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

Daimler relocating North American headquarters to Michigan

Thu, Sep 17 2015

While Mercedes-Benz is moving its American headquarters from New Jersey to Georgia, its parent company Daimler is also relocating from the Garden State. But rather than join its automotive unit down south, Daimler North America is moving to Michigan. The relocation was announced by Michigan Governor Rick Snyder while visiting the Frankfurt Motor Show in Germany this week, and has been confirmed by Daimler in correspondence with Autoblog. Daimler's North American headquarters are currently located in Park Ridge, NJ, a mere five-minute drive from Montvale where Mercedes-Benz USA has been based prior to its move to Georgia. The relocation will see Daimler's North American head office move into the facility that currently houses the company's financial services division in Farmington Hills, MI. The move will bring 30 jobs to Michigan, and is slated to commence in 2016 and conclude "sometime in 2017," according to the company. Now if you're wondering why Daimler is going to Michigan while Mercedes is going to Georgia, bear in mind that a number of Daimler's facilities are already located in the Great Lakes State. In addition to the financial services office, Daimler also operates an R&D facility in Ann Arbor. It also owns Redford-based Detroit Diesel, where the photo above was taken during President Obama's visit in December 2012. Along with the Daimler facility, the governor's office also announced the opening of a new Michigan Europe Center that will seek "to promote trade and export development between the state and European markets." The center will also operate satellites in London and Berlin in order to further its mission on behalf of small- and medium-sized businesses based in Michigan, of which we can expect many will come from the automotive sector. Gov. Snyder in Germany: Daimler North America moving headquarters to Michigan State opens Michigan Europe Center to promote trade and investment Wednesday, Sept. 16, 2015 FRANKFURT – Daimler North America Corporation, the holding company for all of the company's business units in the United States, will move its headquarters to Michigan from New Jersey, Gov. Rick Snyder announced as he completed an investment mission trip to Japan and Germany. "Michigan is the world's automotive leader, and Daimler's decision to increase its presence in state is another indication that we intend to hold that position for generations to come," Snyder said.

Mercedes-Benz S-Class presentation leaked, debuting in May

Fri, 22 Feb 2013

WorldCarFans was reportedly sent what looks like a dealer presentation on the coming V222 series 2014 Mercedes-Benz S-Class. There have been hints for years as to the kinds of technology the world's best-selling large luxury sedan will contain, and it appears those hints had some foundation. To be shown in Germany on May 15 before a launch window that runs from September to November this year, the evolutionary design will be built of aluminum and steel, using that lighter material for the front end, roof and "detached body parts."
Among the new options buyers will be able to choose are the Rear Seat Package with rear seatbelt airbags and active buckles that extend, a Warmth and Comfort Package with heated seats front and back, heated armrests and side panels, and power rear seats with active ventilation and memory function. There's a chauffeur seating option that comes with 10-way adjustable rear seats, an extendable footrest and folding tables in the front seatbacks.
Blatant technology will be on display via two 12.3-inch screens, one for the dash cluster and one for the COMAND infotainment screen on the instrument panel. The third generation of Nightview Assist Plus will be able to detect animals as well as humans, and the next generation of Surround View will provide high-res views all around the car. A touchpad and a color head-up display will arrive in 2015. It will be the first Mercedes-Benz to utilize LED lighting everywhere, inside and outside the car.