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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

Mercedes-AMG GT3 racing towards Geneva debut

So far, we've only seen the fundamental road-going coupe version of the new Mercedes-AMG GT, but like the Porsche 911 it targets, you can bet there will be more derivatives to follow. And this is our first glimpse at the first of them. At the Geneva Motor Show next month, Mercedes will showcase the GT3-spec racing version of the AMG GT. The German automaker didn't tell us much more in making the announcement, but did release a pair of cropped teaser sketches showing the sports car with all manner of racing appendages, including what looks like a massive rear wing. Once ready for action, the new Mercedes-AMG GT3 will replace the previous SLS AMG GT3 that won the Nurburgring 24-hour race a couple of years back. But with every automaker and its sister company getting in on the GT3 racing action these days, it'll face some stiff competition on the track. The new Mercedes-AMG GT3 February 12, 2015 Neatly coinciding with the upcoming market launch of the road-going version of the Mercedes-AMG GT, the next stage of the vehicle's evolution is already here: the sports car and performance brand of Mercedes-Benz is presenting a new customer sport racing car that complies with FIA GT3 race regulations in the form of the new Mercedes-AMG GT3. With this, the second customer sport car to be developed by Mercedes-AMG, the Affalterbach company is seeking to build on the success of the SLS AMG GT3 and further expand the customer sport programme first started in 2010. The superb racetrack performance of the road-going GT forms the ideal basis on which to model the new Mercedes-AMG GT3, which is due to make its debut appearance at the Geneva Motor Show. Featured Gallery Mercedes-AMG GT3: teasers Geneva Motor Show Mercedes-Benz Coupe Racing Vehicles mercedes-amg 2015 Geneva Motor Show rendering mercedes-amg gt sketch mercedes-amg gt3

Five reasons to love, or hate, the culture of German cars

A few months back, we took a 500-foot view of the culture of American cars, dissecting prides and prejudices on our way to the conclusion that automotive allegiances can be simultaneously embraced and derided. We had so much fun with the narrative that we decided to do it again, this time taking a look at Germany and its world-renowned lineup of automakers, including the likes of Audi, BMW, Mercedes-Benz, Porsche and Volkswagen, among others. Join us below as we discuss the points and counterpoints that make or have made the German auto industry what it is today. And remember, Germany did pretty much invent the automobile, after all... The V12 Engine If America is known for the proliferation of the V8 engine, an argument could be made that Germany owns the V12. Yes, of course, other companies have created V12 engines – Ferrari, Jaguar and Lamborghini immediately come to mind – but the big 12-cylinder powerplants from BMW and Mercedes-Benz, in particular, have proven to be some of the most effortless, luxurious and downright over-built engines the world has ever seen. These days, having 12 cylinders is more a case of wretched excess than ever before, and yet, you can still stroll into your local BMW or Mercedes dealership and get a brand-new 760i, S600 or even an over-the-top G65 AMG, efficiency be damned. Best of all, since the majority of these German powerhouses depreciate as fast as an anchor sinks, nearly any auto enthusiast who dreams of a dozen cylinders can satisfy their carnal desires. Current Star: 2016 Mercedes-Maybach S600 View 28 Photos Diesel Engines Remember how we talked about those glorious V12 engines? Well, you can even get one from Audi that runs on diesel. If your compression-ignition fantasies err more on the side of fuel savings, that's no problem, either. Audi, BMW, Mercedes and Volkswagen have got you covered, with engines starting as small as 800 cubic centimeters (Smart Fortwo). If you want something a little more practical, it's hard to argue with a VW Golf TDI, which will provide plenty of space for you and three of your best friends, plus a fair bit of luggage, all while returning 50-ish miles per gallon. For the purposes of this discussion, we'd rather focus on the asinine levels of torque provided by Germany's high-end diesel engines than the lower-end fuel sippers.