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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Project Maybach is an absurd, awesome off-road electric coupe

Mercedes has created some mighty unusual concepts for the Maybach luxury brand. The Exelero high-speed test car and the Ultimate Luxury SUV sedan come to mind. But the Project Maybach, designed in collaboration with late fashion designer Virgil Abloh, may be the wildest yet, being an electric off-road coupe. It's not just the fact it's a two-door off-road coupe. It's the fact that it's a nearly 20-foot-long two-door off-road coupe. And it has very traditional proportions and lines, with a gargantuan front end, and a somewhat less gargantuan rear end. It's squared-off, but in a more elegant, midcentury luxury car way than say, a Hummer. And of course, it has a huge chrome grille and highly embellished taillights, complete with Maybach logos. And yet, this old-school coupe sits high off the ground. It rolls on small, steel-style wheels with chunky tires. It even has skid plates, bolt-on fender flares, rock rails and a roll cage with a roof basket. It's all painted in a matte tan paint that makes it look like a desert-ready expedition vehicle. It's even arguably practical for expedition work. The somewhat spartan-looking interior has tan leather seats that recline fully flat for sleeping. Being an electric car with long areas unoccupied by people, plus that roof basket, it likely has loads of cargo space. On the hood are solar panels that might provide a bit of range, but would at least be handy for recouping some power for accessories. The interior seems to have additional storage bins and tools stowed in special compartments around the cabin. As for the actual performance and range, well, Mercedes has nothing specific. That's not entirely surprising, since this seems to be solely a design exercise. As such, don't expect to see a production model anytime soon. Then again, off-road luxury vehicles are certainly popular. Maybe Mercedes would consider it if there were enough seriously wealthy customers expressing interest. Related video:

Five B-Class F-Cells go from SF-LA using public hydrogen stations

California's hydrogen islands in Los Angeles and San Francisco finally got the bridge they needed to become the "Hydrogen Highway." With the completion of a permanent public station in Coalinga built by FirstElement Fuel, 205 miles north of LA, 183 miles south of SF, fuel-cell-vehicle owners can complete the road trip without worry. Mercedes-Benz did just that with five B-Class F-Cell customers, spending three days covering 1,000 miles and filling up only at public permanent stations in Burbank, Coalinga, West Sacramento, and Emeryville. Mercedes says there are ten stations in California now, but more than 40 are scheduled to open in 2016, and about ten more every year after that through 2023, when there should be 123 open stations. The company's US fuel-cell fleet is 70 strong and has covered more than two million miles in the five years they've been on the roads here. On average that means each car has driven just 5,714 miles per year, but that number should go up now that they can stretch their hydrogen stacks. The press release below has more information. Nearly 1,000 fuel cell electric miles: Crossing California on Hydrogen - Five Mercedes-Benz B-Class F-CELL complete emission-free drive from Los Angeles to Northern California while only filling up at public hydrogen stations - "California Hydrogen Highway" is connecting the dots - U.S. F-CELL customers have accumulated over 2 million miles since 2010 Stuttgart, Oct 27, 2015 - Mercedes-Benz B-Class F-CELL customers ventured beyond Southern California last week for the very first time, while only filling up at existing public hydrogen stations along the route from Los Angeles to San Francisco. The opening of a new hydrogen station in Coalinga along the I-5 corridor made this opportunity possible. A team driving five B-Class F-CELL refilled at four permanent hydrogen fueling stations located in Burbank, Coalinga, West Sacramento and Emeryville, accumulating nearly 1,000 miles over the course of their three day trip. Three F-CELL customers were accompanied by a team from Mercedes-Benz Research and Development North America based in Long Beach. The purpose of this unique road trip was to highlight the growing hydrogen station network and to show that the vision of the California Hydrogen Highway is becoming reality. Early adopter Loki Efaw who has been an F-CELL driver since 2011 believes fuel cells are the future: "I don't want a car that only takes me to work and back before I have to plug it in.