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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Mercedes-AMG GT pressed into service as DTM safety car

DTM is one of the most competitive, fast-paced touring car series in the world. So to set the pace, the marshals need a pretty fast car as well. And that's just what they got with the new Mercedes-AMG GT pictured here. Marking its debut at the Lausitzring speedway this weekend, the AMG GT S safety car is based closely on the road-going model, but like the version that's already in use in Formula One, it's been modified for safety-car duty. That means a low-profile light bar mounted to a carbon-fiber air scoop on the roof – both tested in a wind tunnel – as well as the front splitter and rear wing from the optional Aerodynamics package, and the optional upgraded rolling stock. Inside it's got racing buckets, six-point harnesses, a flat-bottom steering wheel, and special radio equipment. Otherwise it's essentially the same as the road-going model, right down to the 4.0-liter twin-turbo V8 and seven-speed dual clutch transmission. After all, with 510 horsepower on tap, it ought to be able to stay out ahead of the 490-hp touring cars currently competing in DTM. The new safety car replaces the C63 AMG Black Series coupe that Mercedes previously contributed to the effort, and will alternate with the vehicles furnished by rivals Audi and BMW from race to race. Related Video: Mercedes-AMG GT S: new Safety Car for the DTM: From Formula 1® to the DTM Affalterbach. A new Safety Car celebrates its DTM premiere: at the second DTM race at the EuroSpeedway Lausitz (29 to 31 May 2015), the Mercedes-AMG GT S is set to be deployed for the very first time. The new sports car will help to ensure maximum safety on the race track in the world's most popular touring car series. In technical terms, the 375 kW (510 hp) eight-cylinder sports car is for the most part the same as the series production vehicle – just like its counterpart from the FIA Formula 1 World Championship™, the Official Safety Car. In its road-going guise the Mercedes-AMG GT S has turned heads since its market launch in March 2015 and now the sports car is also taking to the DTM stage. The new season of the German Touring Car Masters (DTM) got under way during the first weekend of May in Hockenheim. The second DTM race taking place at the EuroSpeedway Lausitz at the end of May will see the Mercedes-AMG GT S make its first appearance as the official Safety Car.

Mercedes gets handy with Apple Watch app

Whether you yourself have been caught up in Apple Watch fever or not, automakers have been embracing the new wearable device one after the other. The latest is Mercedes-Benz. The MB Companion App for the Apple Watch initially focuses on seamless navigation. Punch in your destination on your watch or iPhone and it'll port over to the onboard navigation system in your Merc. Park the car, get out and the directions will switch back over to the Apple Watch to guide you from your parking spot to your destination on foot. It's similar to the app Mercedes had designed for Google Glass, only in this application it actually stands a chance of catching on. Designed by Benz's Silicon Valley R&D center, the Apple Watch app is being rolled out this fall in the new C-Class and S-Class equipped with the COMAND Online navigation system. It's earmarked to to spread to other models as well, with further updates to the app planned to allow it to display the vehicle's fuel level, range, odometer and maintenance code. Of course, Mercedes isn't the first automaker to release an app for the Apple Watch. It's not even the first German automaker to do so: BMW previewed its app for the device back in September, and Volkswagen got on board earlier this month. Mercedes-Benz to introduce new App: Guided all the way: Mercedes-Benz is one of the first to introduce Door-to-Door Navigation with Apple Watch May 15, 2015 Stuttgart/Sunnyvale. Mercedes-Benz creates an intelligent integration between Apple Watch and Mercedes-Benz vehicles with its new MB Companion App. The MB Companion App allows Mercedes-Benz costumers to search for directions on the Apple Watch or on iPhone initiating a complete door-to-door experience. A seamless integration unfolds: giving walking directions to the car on the Apple Watch, driving directions on the vehicle navigation system and again walking directions on the Apple Watch from the car to the final destination. The destination that the driver selects on Apple Watch is passed to Mercedes-Benz COMAND Online once the driver starts the vehicle. He then receives safe and non-distracting driving directions to his selected destination from Mercedes-Benz navigation. When the driver parks and leaves his car, Apple Watch gives him walking directions to the final destination making it the perfect guide for "Last Mile Navigation".