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Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Why all of this year's F1 noses are so ugly [w/video]

If you're a serious fan of Formula One, you already know all about The Great Nosecone Conundrum of 2014. Those given to parsing each year's F1 regulations predicted the strong possibility of the so-called "anteater" noses as far back as early December 2013. Highly suggestive visual evidence first came after Caterham's crash test in early January, with further proof coming as soon as Williams showed a rendering of the FW36 challenger for this year's championship. That car earned a name that wasn't nearly so kind as "anteater."
Casual followers of the sport - or anyone who gets the feed from this site - probably don't know what's happening, except to wonder why the current year's F1 cars are led by appendages that would make Cyrano de Bergerac feel a whole lot better about himself.
The short answer to the question of ugsome F1 noses is "FIA regulations and safety." The reason there are various kinds of ugsome noses is simpler: engineers. The same boffins who have given us advances including carbon fiber monocoques, six-wheeled cars, double diffusers and Drag Reduction Systems are bred to do everything in their power to exploit every possible freedom in the regulations to make the cars they're building go faster - the caveat being that those advances have to work within the overall philosophy of the whole car.