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Recharge Wrap-up: Daimler spending big for fuel cells, Ford Go!Drive experiment advances

Ford's Go!Drive experiment is entering its beta phase in London. The project, which is one of the automaker's global smart mobility experiments, uses a mobile app for on-demand carsharing of Ford Focus Electric and Ford Fiesta vehicles. The beta phase involves increasing the number of available vehicles from 20 to 50, and collecting new data from users. The program offers one-way rentals and guaranteed parking, with no membership fees and a cost of 26 cents per minute. Ford hopes to get 2,000 drivers involved in the program. Read more at Green Car Congress. Daimler will invest billions of dollars to upgrade the Mercedes-Benz Unterturkheim plant over the next few years. This year alone, it plans to spend $1.06 billion. The company expects cost savings "in the range of hundreds of millions of euros until 2020," while maintaining its workforce of 18,700 employees and adding 150 vocational training positions. The upgrades will allow the plant to become a center for building more efficient engines, hybrid powertrains and fuel cell systems. "Alternative drive systems are an important element of our future mobility," says Mercedes-Benz's Markus Schafer. "Their share of automotive production is set to steadily rise over the next few years, complementing our highly efficient engines within the portfolio. This is what we have laid the groundwork for today." Read more at Reuters, or in the press release below. The Department of Energy is providing $20 million in funding for the development of more efficient high speed industrial motors and drives. Ditching old motors and gearboxes for ones that use integrated power electronics could help decrease the energy consumption of the industrial sector, which currently uses more than 25 percent of the electricity generated in the US. The projects being funded will reduce losses and decrease the size of drive systems used in industries like petroleum refining and natural gas, which could affect the lifecycle efficiency of transportation fuels. Read more at Energy.gov.

Mercedes dropping Shooting Brake from next CLS-Class

If you've been admiring the Mercedes CLS Shooting Brake from afar and held out hope that the next version might make it to over to our side of the pond, we've got bad news for you. Not only will the next rendition of Benz's sleek wagon not make it to North American showrooms, it won't be offered anywhere. According to Car, the German automaker has pulled the plug on the next CLS Shooting Brake. The five-door bodystyle was slated to form part of the third-generation CLS-Class lineup, whose design has already been finalized. But though there was reportedly great enthusiasm for the shooting brake within the company, lukewarm response from the vital North American and Chinese markets meant that plans for another wagon variant were scrapped altogether. Mercedes first rolled out the CLS four-door coupe in 2004, pioneering the popular new segment before BMW followed with its Gran Coupe models and Audi its Sportbacks. The second-generation model arrived in 2010, with a Shooting Brake following in 2012. Stuttgart even followed up with a smaller CLA Shooting Brake as well. With the third-generation model now on its way, however, the CLS is going back exclusively to four doors and a trunk. Of course that doesn't mean Mercedes won't be offering any oddball long-roofed models. It simply appears to be filling those niches with slant-backed versions of crossovers like the new GLC and GLE instead. So if you're looking for a vehicle with a Silver Star on the nose and an unconventional roofline at the back, you're going to have to settle on riding higher. Related Video:

BMW, Mercedes ponder challengers to Uber

With autonomous vehicles seemingly just on the horizon of actually arriving to consumers, companies in the auto industry are already thinking about how the innovations could radically change how they do business. For example, BMW and Mercedes-Benz are considering a time where they might transform into ridesharing companies, according to Reuters. It almost sounds like the sci-fi motoring world Bob Lutz is predicting. The German brands foresee a future where some people hail their driverless cars like taxis and use them for short trips. The automakers could run those fleets, essentially making them Uber competitors. In fact, Tesla is reportedly mulling the idea, and Google might be, too. Alternatively, ridesharing services could buy the companies' models directly. "New mobility concepts will emerge with autonomous vehicles, which are robot cars. Fleet management will become a much more significant business," Peter Schwarzenbauer, BMW board of management member in charge of Mini, said to Reuters. With BMW's DriveNow and Daimler's Car2Go car-sharing services, both automakers are already experimenting with alternative ways to get their vehicles on the road. It's not too hard to imagine one of the brand's peppering a few autonomous cars into those fleets someday to test these new theories in the real world. "The ability to use a car, and then walk away is a serious business," Ian Robertson, BMW's head of sales and marketing, said about the future of driverless tech to Reuters. Related Video: