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Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Mercedes previews GLC ahead of June 17 reveal

Mercedes has confirmed that it will unveil its new GLC crossover on June 17, releasing this preview sketch and a few details to give us an idea of what to expect. Set to replace the outgoing GLK, the GLC will slot in between the GLA and GLE (nee M-Class) in the Silver Star automaker's growing sport-ute lineup. Its nameplate shifts to better align with the C-Class sedan and the SLC roadster that's set to replace the SLK. The crossover's design was previewed in slant-back form as the Concept GLC Coupe in Shanghai a couple of months ago, but as you can see from this sketch, it'll initially come with a more conventional roofline. In announcing the livestream of its reveal, Daimler revealed that the GLC will feature a multi-chamber air suspension, Dynamic Select transmission control, and 4Matic all-wheel drive. It also promises to consume 19 percent less fuel than the GLK it replaces. World Premiere Mercedes-Benz GLC With the introduction of the new GLC on June 17th, Mercedes-Benz presents the second generation of its mid-range SUV. The GLC retains its predecessor's outstanding off-road characteristics and combines them with an all-new design. What is more, the GLC takes comfort and agility to a whole new level: With the innovative multi-chamber air suspension AIR BODY CONTROL, unique to the segment, DYNAMIC SELECT and the 4MATIC permanent all-wheel drive, the new GLC is tailor-made for all driving situations on and off the road. State-of-the-art assistance systems and improved energy efficiency further support the new GLC's claim of setting a new benchmark in this segment. Compared to its predecessor, fuel consumption was lowered by up to 19%.

Mercedes plans Audi TT fighter

With the growth in popularity of modular platforms in the auto industry, it's rapidly becoming commonplace to see a company with multiple models that look different but share a significant number of parts underneath. One such an example is Mercedes-Benz's line of compacts, including the A-Class hatchback, CLA-Class sedan, GLA-Class crossover. Two derivatives lacking from German brand's current, small-car range are a coupe and convertible, but that might be changing soon. Mercedes is hard at work on a coupe with 2+2 seating, a liftback roof and styling inspired by the AMG GT, according to Autocar. Daimler Chairman Dieter Zetsche reportedly supports the idea, too. The new two-door could be on the road as soon as 2019 to target models like the Audi TT and BMW 2 Series, and a convertible version might follow later. This little, luxury two-door would ride on Mercedes' next-gen, front-wheel-drive compact platform, according to Autocar. It reportedly allows the German company to vary a model's size more than the current version and can better adapt to hybrid powertrains. A previous report also suggested the coupe and convertible might use this improved chassis, if they got the green light. Of course, a Mercedes model is hardly complete without an AMG version, so that would also be a possibility. According to Autocar, the performance brand's 2.0-liter four-cylinder could see output pushed to 400 horsepower compared to the current 355-hp unit. Earlier rumors also indicated a more powerful version of the boosted mill might be on the way. With Autocar backing all this up only with unnamed sources, the rumors should probably be taken with a grain of salt at the moment. However, a small coupe from the brand doesn't seem entirely impossible. After all, after two-door versions of the C-,E-, and S-Class, why not a smaller one, too?