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When Android Automotive goes in the dash, Google wins — and automakers lose data

You've gotta hand it to Google for the way the Silicon Valley tech giant has made indelible inroads into the car on multiple fronts. The most obvious is with its pioneering self-driving car technology that's caused car companies to get their act together on autonomous vehicles — and also collaborate with Google. Google has more directly extended its influence and data-mining capabilities into the car with its Android Auto smartphone-projection platform that most major automakers have adopted along with Apple's CarPlay. And now it's preparing to dig even deeper into dashboards by deploying its open-source operating system, Android Automotive, beginning with Audi and Volvo. Volvo recently announced that its next-generation Sensus infotainment system will run Android Automotive as an OS and include Google's Play Store for cloud-based content, Maps for navigation and Google Assistant for voice recognition, which can even command a car's climate control. By embedding Google in the dash, Volvo says owners will get an improved connected experience. "Bringing Google services into Volvo cars will accelerate innovation in connectivity and boost our development in applications and connected services," Volvo senior vice president of R&D Henrik Green said in a statement. "Soon, Volvo drivers will have direct access to thousands of in-car apps that make daily life easier and the connected in-car experience more enjoyable." Having Android Automotive onboard could benefit drivers — and provide a big win for Google, since it opens a deep and lucrative new data-mining vein for the company. But it's a wave of a white flag for car companies when it comes to delivering their own cloud-based content and services. It also represents a massive data giveaway and, for Audi, a reversal of earlier reservations about letting Google get too much access to car data. Not long after Android Auto and Apple CarPlay were introduced in 2014 and most automakers eagerly embraced the technologies, several German automakers second-guessed their decision when they realized what was at stake: data. At a conference in Berlin in 2015, Audi CEO Rupert Stadler said car owners "want to be in control of their data, and not subject to monitoring." A few months earlier, Stadler stated that "the data that we collect is our data and not Google's.

Mercedes' CEO says Google should study car use, not car building

Google is rapidly throwing its massive weight into many facets of the auto business. Not only does the search behemoth want to take on Uber, offer car insurance quotes and run a specific version of Android on future infotainment systems, but the company is also at least toying with the idea of constructing its own completely autonomous vehicles. Such a powerful corporation entering the industry could frighten some automakers, but Daimler boss Dieter Zetsche isn't worried. The mustachioed executive doesn't believe that Google actually means to become an automaker but is instead just studying how people use cars. "Google and the likes want to get involved, I don't think in the first place to build vehicles," he told analysts, according to Reuters. Zetsche sees future collaboration with the technology giant in a quite nuanced way in that there are some things they can be partners on and other places where the two corporations might be competitors. One area where Zetsche potentially predicts an antagonistic relationship with Google regards data privacy, a concern is becoming a hot topic in the auto industry at the moment. Zetsche foresees the future of safety in Mercedes-Benz vehicles as protecting occupants not just physically but also safeguarding their personal information. "To be able to provide that, we have to keep control, and we can't do that when it is collected by Google," Zetsche said to Reuters. News Source: ReutersImage Credit: Gero Breloer / AP Photo Mercedes-Benz Technology Emerging Technologies Infotainment Autonomous Vehicles

2021 Mercedes-Maybach GLS 600 is business class without the jet lag

Mercedes-AMG demonstrated how sporty a mammoth SUV can be by unveiling the 2021 GLS 63 S at the 2019 Los Angeles Auto Show. Across the Pacific, at the Guangzhou auto show in China, Mercedes-Maybach revealed another GLS variant that puts an unabashed focus on comfort. The 2021 GLS 600 ends years of rumors by finally taking Maybach into the SUV segment. (If you don't count the limited-edition G 650 Landaulet). It's not a standalone model developed from the ground up, and it's in no way related to the electric Vision Mercedes-Maybach Ultimate Luxury concept introduced in 2018. It's a second-generation GLS dressed up in a Hugo Boss suit. Stylists spruced up the front end with Maybach's chromed waterfall grille and mesh inserts in the lower part of the bumper. An abundance of chrome trim (including big slabs of it in on the B-pillars) and Maybach emblems on the D-pillars further set the SUV apart from its non-Maybach-badged sibling. Buyers can order a two-tone paint job at an extra cost. 6.8-foot-long running boards automatically extend from under the body about a second after one of the passengers opens a door. Designers took advantage of the cavernous interior to replace the second- and third-row seats with a pair of business class-like chairs that offer heated, ventilated, massaging and reclining functions. Maybach developed the GLS with chauffeur-driven buyers in mind, so the passengers traveling in the back benefit from their own infotainment system with wireless headphones, folding tablets, wireless device chargers, plus heated and cooled cupholders. Alternatively, buyers can order the GLS as a five-seater with a three-person rear bench. The GLS 600 receives the twin-turbocharged, 4.0-liter V8 engine that's omnipresent in the Mercedes range. It delivers 550 horsepower from 6,000 to 6,500 rpm and 538 pound-feet of torque between 2,500 and 5,000 rpm in this application, and it spins the four wheels via a nine-speed automatic transmission and 4Matic all-wheel drive. Mercedes pegs its zero-to-60-mph time at 4.8 seconds. The standard 48-volt mild hybrid system briefly gives the GLS 600 an additional 21 horsepower and 184 pound-feet of torque. It also sends the kinetic energy it recuperates to the battery pack while braking or coasting, and powers a technology named E-Active Body Control which scans the road ahead and adjusts the suspension as needed if it detects a pothole, a bump or another obstacle.