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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes forced to lower MPG ratings on two C300 models *UPDATE

*UPDATE: Donna Boland, manager of corporate communications at Mercedes Benz USA, told AutoblogGreen that the sticker change only applied to around 500 C-Class vehicles on dealer lots, since a new C-Class came out in late August. "About 500 are left in the United States, and we've relabeled them," she said. First Hyundai, then Ford and now Mercedes-Benz. The list of companies that have had to change their vehicles' official EPA fuel economy ratings has just grown by one with the announcement that the 2013 and 2014 C300 4-Matic FFV and PZEV versions need to have their EPA labels adjusted. The changes aren't massive, at most one mile per gallon. The changes aren't massive, at most one mile per gallon, but they are lower than before. The FFV version goes from 20 to 19 mpg in the city while the PZEV drops one mpg across the board from 23/20/29 combined/city/highway) to 22/19/28. The FFV's combined (22) and highway (27) ratings stay the same. Other Mercedes vehicles that were spot checked turned out to have accurate labels. The problem, which is reminiscent of the issues that Ford had with the Total Road Load Horsepower, was that "Mercedes underestimated the impact of aerodynamic drag and tire rolling resistance known as 'road-load,'" the EPA said in a statement you can read below. We have asked Mercedes for more information on the issue but have not yet heard back. We're not sure how many vehicles the EPA is retesting (or asking to be retested), but the agency says that the C300 models were evaluated again by Mercedes "with EPA oversight" and the EPA did its own tests at the National Vehicle and Fuel Emissions Laboratory in Ann Arbor, MI. Christopher Grundler, the director of EPA's Office of Transportation and Air Quality, said that the EPA knows that the changes are minimal, but that, "it is important that our oversight system is producing the correct results because even one MPG matters to consumers." In case you need a primer in the recent history of companies adjusting their EPA numbers, check out this and this. Based on today's news, we won't be surprised to hear more changes are coming. EPA Requires Mercedes-Benz to Correct Fuel Economy Labels for Two C300 4-Matic Vehicles WASHINGTON - The U.S. Environmental Protection Agency (EPA) is revising estimates for two 2013/2014 Mercedes C300 4-matic vehicles, the FFV and PZEV, to ensure consumers are given accurate fuel economy values.