2004 Mercedes-benz Sl-class on 2040-cars

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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Brabus 800 Roadster is a power-mad aristocrat

If we're being completely honest, we haven't exactly been in love with the aesthetics of the sixth-generation Mercedes-Benz SL-Class. It's mostly a front-end issue, with its glowering eagle-eye headlamps and upright, dinner-plate-sized Three-Pointed Star coming across to us as overwrought. That's particularly troublesome for a roadster whose history has of the most elegant designs of all time in its back catalog. Somehow, the new R231 generation's brash visuals seem more at home on this Brabus 800 Roadster to us.
That's probably because the high-dollar German tuner has turned up the wick on the SL's visuals even further, with carbon fiber bodywork, a more aggressive aero kit, matte hood scoop and complex two-finish wheels. It's all-the-way committed to its brashness, in other words - and justifiably so. Anything with 800 horsepower and 1,047 pound-feet of torque has earned the right to look however it wants, right?
Brabus started with the SL65 and its not-exactly-underpowered 6.0-liter twin-turbo V12, and went to town, fitting their own turbocharger and intercooler system, along with a less-restrictive exhaust system with driver-selectable sound levels and new engine electronics. The result is a 3.7-second 0-62 mph time, an electronically limited top whack of 217 mph... and one seriously compromised toupée.

Europe getting special Mercedes-Benz CLA Edition 1

Last week when we saw the leaked ordering guide for the 2014 Mercedes-Benz CLA-Class, one particular image caught our eye showing the interior of the new sedan with a neon yellow stripe on the seats and yellow stitching throughout the cabin. As it turns out, this will be part of a limited-edition model called the Edition 1 about which Mercedes-Benz just released some information.
Usually, automakers wait until later in a vehicle's life to introduce special models like this, but the Edition 1 will be available right out of the gate for the first 12 months the CLA-Class is on sale. The 2014 CLA-Class Edition 1 includes the more aggressive Sport package adding AMG-style fascias and wheels, Bi-Xenon headlights and a lowered suspension; it will be offered only in five colors - unfortunately, Northern Lights Purple is not one of them. In addition to the bright yellow cabin accents, the Edition 1 will get sport seats wrapped in leather and microfiber, a sporty, flat-bottom steering wheel wrapped in Nappa leather and real aluminum trim on the instrument panel.
With no mention of the US, we're only left to imagine that this car will not be arriving on our shores, but customers in Europe will definitely be able to enjoy the mean styling and funky interior with prices ranging from 35,402 euros up to 43,940 euros.