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Mercedes-Benz V-ision e Concept ups the plug-in hybrid van game

The various V-Class vehicles from Mercedes-Benz don't get a lot of press around here, but when the German automaker brings something as unusual as the Concept V-ision E (yes, there's a dash in the name) to the Geneva Motor Show, we're happy to make an exception. The standard powertrain V-Class was first unveiled in Geneva last year and it returns in 2015 as a decidedly Daimleresque take on a plug-in hybrid van with a whole heap of cool new technology under the hood. C'mon, you know you want a luxury plug-in hybrid van. Well, if you think you don't want a van like that, listen to the specs and maybe you'll change your mind. It's got an all-electric range of up to 31 miles (if you're going no faster than 50 mile per hour), roughly 78 miles per gallon equivalent (based on the stated fuel economy of 3.0 liters burned per 100 kilometers) and a top speed of 128 mph. That should be plenty to get the basketball team to the tournament on time and in style. The powertrain has a total system output of 333 horsepower thanks to a four-cylinder engine and a 90-kW electric motor. If those numbers sound vaguely familiar, that's because Mercedes said it's "the same advanced drive system" as what's found in the Mercedes-Benz C 350 e, even though some of the performance figures differ. Stylistically, Mercedes has pulled no punches, adding two sun roofs, a real wood floor, nappa leather and executive seats along with something shiny and silver called "designo titanium alubeam" paint. In short, this is an everything-and-the-kitchen-sink approach to PHEV design, and we like it. It's just a concept, though, so don't go asking to buy one just yet. Instead take a better look in the gallery above and dream of going to the auto show prom in a van like this. V-Class concept car with a PLUG-IN HYBRID drive: Mercedes-Benz Concept V-ision e - Higher Performance at Lower CO2 Emissions Stuttgart, Mar 03, 2015 At the Geneva International Motor Show the Concept V-ision e from Mercedes-Benz presents a preview of the great variety of development potential offered by the V-Class. The concept vehicle combines environmentally friendly performance with the lightness of modern luxury. The most advanced PLUG-IN HYBRID technology available ensures extremely powerful propulsion in the model, as the highly efficient drive-system duo consisting of a gasoline engine and an electric motor delivers total system output of 245 kW (333 hp) and system torque of up to 600 Nm.

2016 Mercedes C-Class Coupe offers S-Class style on a budget

This is the new Mercedes-Benz C-Class Coupe and it's the new best-looking vehicle in the small, luxury, sport coupe market. Bold praise, you say? Well, check out the live photos up top and let us know if you still disagree. As previously mentioned, the C-Class Coupe uses the same tactic as its four-door brother, aping the look of the flagship S-Class, but on a smaller, far more affordable scale. That means the same bold but sophisticated front fascia, slim, horizontally oriented taillights, and strong character line as the S-Class Coupe. It's a similar deal in the cabin, where Mercedes stuck with the aluminum and leather-heavy styling of the S-Class. It's a handsome cockpit for sure, complete with a meaty, flat-bottomed steering wheel and prominent display atop the dash. Although like its big brother, those backseats are there more for show than anything else, thanks to that plunging, fastback-like roofline. Expect the engine options on the C-Class Coupe to mirror those on the four-door sedan, with a base 2.0-liter, turbocharged four-cylinder, a twin-turbocharged V6, and eventually, a range-topping, fire-breathing C63 AMG. You can guess which one we're most eager to drive. Rear-wheel drive should be standard, although expect Mercedes' popular 4Matic all-wheel-drive system to be a popular option. Seven-speed automatic transmissions should be the order of the day, while the C63 will get some incarnation of the brand's AMG Speedshift line. As we suggested at the beginning of this story, you should check out our full gallery of photos direct from the floor of the 2015 Frankfurt Motor Show.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.