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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes expected to announce US HQ relocating to Atlanta today

Employees at Mercedes-Benz's US headquarters in Montvale, NJ, are set to gather today for the annual president's reception. Only this year, company chairman Dr. Dieter Zetsche is expected to fly in from headquarters to make a big announcement. That announcement, according to mounting speculation, is that MBUSA is moving to Atlanta. News of the potential move first broke around three weeks ago, suggesting that the German automaker was looking to relocate its US headquarters from New Jersey to somewhere in the South, with the Atlanta area tipped as the front-runner. Now sources are expecting that announcement to be made imminently. Although the specifics of the move have yet to be made public, Mercedes is tipped to be looking at moving into either a purpose-built facility or an existing office space in the Sandy Springs area, specifically near the intersections of Georgia 400 and Abertnathy, where UPS has its headquarters. The move is said to have hinged on a substantial incentives package worth nearly $50 million put together by the Georgia state government. The state of New Jersey is said to have offered similar incentives to keep Mercedes in the Bergen County borough of Montvale, where it employs 800 in its 141,000-square-foot office complex. One advertising company even put up billboards encouraging the company to stay, but if the reports prove accurate, it looks like their efforts may have been too little and/or too late. Mercedes wouldn't be the first automaker to move to the South, where numerous foreign carmakers have been also setting up factories. Toyota is also preparing to move its US headquarters to Texas, and though already based in Georgia, Porsche is preparing to move into a new $100 million facility, complete with on-site test track, closer to Atlanta's Hartsfield-Jackson airport that has grown into a major international hub. The move on Mercedes' part would put its US base of operations closer to its factory in Tuscaloosa, AL, and the port near Savannah, GA, from which it ships out the former's production overseas.

Aston Martin and Mercedes will share F1 safety car duties

LONDON — Aston Martin is set to join Mercedes next season as a provider of Formula One's official safety cars, according to media reports on Tuesday. Racefans.net reported that Aston Martin would supply safety and medical cars at 12 of the 23 scheduled races in key markets, with the existing Mercedes cars used at the rest. It said Aston Martin's new DBX SUV, which uses a Mercedes-AMG V8 engine, would be used as a medical car. There was no official confirmation from Aston Martin or Mercedes. Sources indicated to Reuters that the report was accurate, however. Mercedes has been the official provider of the cars, which are deployed in the event of an incident or bad weather to keep the field lapping safely, since 1996 but that deal runs out at the end of this year. A shared supply would make sense for both carmakers, who already have close ties. Aston Martin's executive chairman Lawrence Stroll also owns the Racing Point team, who will race as Aston Martin from next season with four times world champion Sebastian Vettel arriving from Ferrari. Mercedes, a part of Daimler, is set to raise its stake in Aston Martin to up to 20% by 2023. Toto Wolff, principal of the Mercedes factory team, also has a private stake in Aston Martin. Related Video: Motorsports Aston Martin Mercedes-Benz F1