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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Daimler opens the door on Car2go Black with B-Class carsharing

Mercedes-Benz parent Daimler has finally decided to go to its proverbial mothership to further expand its Car2go carsharing service in Europe. The German automaker has long used its itty-bitty Smart Fortwo vehicles for the program, but now it's kicking off a pilot program called Car2go Black that will share Mercedes-Benz B-Class models in Berlin and Hamburg. Daimler will deploy 100 B-Class diesels in each German city. The company says the cars will be parked at so-called "black" parking spots and won't have to be returned to the same spot when the user is done. Daimler, who says the reservation platform is geared for smartphone use, is planning to expand the program to other European cities with existing Car2go service starting this spring. That's important, since once the system is up an running, you will be able to drive a Car2go Black vehicle from one town in the network to another and not need to bring it back. Car2go first started operations in Ulm, Germany, and made its North American debut in Austin, TX, in 2009. The service now has more than 600,000 members worldwide with access to about 10,000 Fortwos in 25 cities throughout Europe and North America. Car2go chief marketing officer J. Paul DeLong said last month that Car2go is the world's largest global carsharing company. You can check out Daimler's Car2go Black press release below. car2go black: Carsharing with the three-pointed star STUTTGART, Germany, Feb. 4, 2014 /PRNewswire/ -- Daimler Mobility Services offers carsharing with Mercedes-Benz vehicles for the first time Pilot Phase with 200 B-Class vehicles starts in mid- February in Hamburg and Berlin One-way trips and open-ended trips available, within and even between different cities Smartphone-based rental procedure makes usage both easy and flexible Daimler Mobility Services will soon be offering carsharing with the three-pointed star. Under the "car2go black" brand, Daimler Mobility Services GmbH will pilot a fully automated carsharing system with Mercedes-Benz vehicles. The pilot phase will begin in mid-February in Hamburg and Berlin. In the initial pilot phase, select car2go members in those locations can use a network of 200 black B-Class models on short notice. The vehicles can be rented at dedicated reserved parking stations, and do not have to be returned to the same dedicated parking station that the vehicle rental originated from.

Hybrids to slowly replace diesels at Mercedes

German automakers have had some success bringing diesel-powered vehicles in America in recent years, but that may not last much longer. A product planner from Mercedes-Benz we spoke to in Austria apparently believes hybrid setups may be more favorable in the long run, and electrified hybrids will eventually replace oil burners. That's why most every concept car we've seen in the last few years features some sort of hybrid or plug-in hybrid setup while there have been very few diesels. "Yes, diesel is technically complex, and very expensive. The additives to reduce particulate matter are very costly. You'll see more hybrids to meet the changing regulations," according to our source. We've seen this exact scenario play out with Mazda, which has struggled to bring its 2.2-liter diesel engine to America, citing the costly process to reduce emissions in order to meet California-level standards while still maintaining suitable performance for the US market. It's certainly interesting that this news comes hot on the heels of revelations that VW, the automaker that offers the most diesel-powered models in the US, was found in violation of emissions rules on its popular 2.0-liter TDI engine. New Mercedes GLE Will Have An Active Chassis Mercedes has launched an all-out product offensive in the last two years, but the product planning think tanks in Stuttgart have a few surprises in store, too. While Benz has just launched its new GLE SUV family, GLE product planners are already hard at work on the next-generation – yes, a good 5-6 years away – and tell us it will evolve to boast new chassis technology, "something that doesn't exist today." The next-GLE is codenamed 167 – the previous ML (now replaced by the GLE) was internally referred to as 166 – and the GLE planner we recently talked to calls the platform an "active chassis." He further alluded that the next version could be electrified. Currently, the only aspect of the GLE's chassis that is 'active' today are the hydraulic pumps on the roll bars, he said. Many of Mercedes' models can already be had with an adaptive air suspension, multiple selectable driving modes, and other features that were rare or nonexistent just a couple generations ago. One More Compact Crossover On The Way The planner said we can also at least one more all-new, forthcoming compact crossover to be built on the GLA platform. In addition to the GLA, that architecture is currently shared by the A-Class, B-Class, and CLA-Class models.