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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Lewis Hamilton wins British GP, slashes Vettel's lead to 1 point

SILVERSTONE, England - Lewis Hamilton won his home British Grand Prix for the fourth year in a row on Sunday, while a penultimate-lap puncture slashed Sebastian Vettel's championship lead to a single point. The Briton's drive from pole to flag on an overcast afternoon was lonely, uneventful and dominant - in complete contrast to his Ferrari rival's afternoon - with Mercedes teammate Valtteri Bottas finishing 14 seconds behind to secure the one-two. "The support has been incredible this weekend. I am so proud I could do this for you all," said Hamilton, who threw himself into the fans for some crowd surfing after the podium celebrations. "The team were faultless this weekend, Valtteri did an incredible job as well, so it's the perfect weekend for us." Far behind in his wake, as Hamilton cruised to a 57th career win and soaked up the applause from an army of flag-waving fans, came sudden drama. Vettel, who had battled on worn tires but looked like securing the final podium position until the blowout, finished seventh after an emergency pit stop with a shower of sparks from the wheel rim. "There was no sign of that happening," said Vettel over the team radio. "There were vibrations but I had it for 20 laps and it didn't get massively worse. The tires didn't look great but they never look great." The German's Finnish teammate Kimi Raikkonen, who had been second before also being hit with a late puncture that sent Bottas and Vettel ahead of him, took third. At the halfway stage of the 20-race season, Vettel has 177 points to Hamilton's 176 with Bottas on 154. Hungary, a circuit where the Briton has won five times before, is next up. Hamilton became only the third driver, after his late compatriot Jim Clark and Frenchman Alain Prost, to win the British Grand Prix five times and the first to take four successive victories at Silverstone. Clark won four in a row in the 1960s, but one was at Aintree and another at Brands Hatch. Red Bull's Max Verstappen finished fourth, ending a run of retirements, with Australian teammate Daniel Ricciardo fifth after fighting through the field. Germany's Nico Hulkenberg was sixth for Renault and Force India pairing Esteban Ocon and Sergio Perez were eighth and ninth with Brazilian Felipe Massa securing the final point for Williams. Jolyon Palmer's miserable run continued, with Britain's only other driver on the grid failing to make the start after his Renault broke down on the formation lap with a brake failure.

Poor headlights cause 40 cars to miss IIHS Top Safety Pick rating

Over the past few months, we've noticed a number of cars and SUVs that have come incredibly close to earning one of the IIHS's highest accolades, the Top Safety Pick rating. They have great crash test scores and solid automatic emergency braking and forward collision warning systems. What trips them up is headlights. That got us wondering, how many vehicles are there that are coming up short because they don't have headlights that meet the organization's criteria for an "Acceptable" or "Good" rating. This is a revision made after 2017, a year in which headlights weren't factored in for this specific award. This is also why why some vehicles, such as the Ford F-150, might have had the award last year, but have lost it for this year. We reached out to someone at IIHS to find out. He responded with the following car models. Depending on how you count, a whopping 40 models crash well enough to receive the rating, but don't get it because their headlights are either "Poor" or "Marginal." We say depending on how you count because the IIHS actual counts truck body styles differently, and the Infiniti Q70 is a special case. Apparently the version of the Q70 that has good headlights doesn't have adequate forward collision prevention technology. And the one that has good forward collision tech doesn't have good enough headlights. We've provided the entire list of vehicles below in alphabetical order. Interestingly, it seems the Volkswagen Group is having the most difficulty providing good headlights with its otherwise safe cars. It had the most models on the list at 9 split between Audi and Volkswagen. GM is next in line with 7 models. It is worth noting again that though these vehicles have subpar headlights and don't quite earn Top Safety Pick awards, that doesn't mean they're unsafe. They all score well enough in crash testing and forward collision prevention that they would get the coveted award if the lights were better.