1982 Mercedes 380sl Roadster on 2040-cars

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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

E.U. executive conditionally approves Daimler, BMW car-sharing deal

BRUSSELS — The European Union's competition authority said on Wednesday it had approved the plan of German luxury carmakers Daimler and BMW to combine their car-sharing businesses, subject to conditions. Under the deal, which includes car-sharing units Car2Go and DriveNow as well as ride-hailing, parking and charging services, Daimler and BMW will each hold 50 percent stakes in a joint venture. They have offered concessions to address E.U. antitrust concerns over the deal they hope would let them better compete with U.S. rival Uber and China's Didi Chuxing. The European Commission has found the deal would raise competition concerns for free-floating car sharing services in Berlin, Cologne, Duesseldorf, Hamburg, Munich and Vienna. It said Daimler and BMW agreed to a remedy package in the six cities. "The commitments thus fully address the Commission's concerns as they will reduce the barriers to entry for competing free-floating car sharing providers," the Commission said in a statement. "Therefore the Commission concluded that the proposed transaction, as modified by the commitments, would no longer raise competition concerns. The Commission's decision is conditional upon full compliance with the commitments." Reporting by Gabriela Baczynska and Philip Blenkinsop. Related Video:

Vettel hopes to pull off some Ferrari 'tricks' to end Mercedes F1 dominance

MONTREAL — Sebastian Vettel says Ferrari has a few tricks up its sleeves for this weekend's Canadian Grand Prix and will need to conjure up something special if it is to end Mercedes' magical run. Six races into the season, Vettel is not ready to wave the white flag and concede the title to Mercedes, which has racked up six straight wins, five of them with 1-2 finishes. But the German admits the battle had reached a critical juncture. "The next races will be really crucial for us to try and get back to the front and give a much harder time to Mercedes," said Vettel, who finished second in Monaco last month for Ferrari's best result so far this season. "It will be crucial to do it rather sooner than later, but at the moment I am not too fussed, I am not looking at, 'OK this is the date.' "Clearly we are behind, clearly there is a big margin between Mercedes and the rest and we have to lose that gap and get ahead otherwise it will be difficult to turn around. "That is as much realism as you can get."Vettel won from pole position in Canada last year and Mercedes has suggested the high-speed circuit could again favor Italian rivals whose season has yet to get into gear. But Mercedes drivers Lewis Hamilton and Valtteri Bottas will like their chances as well on the Circuit Gilles Villeneuve. Hamilton was fastest in Friday's early practice, but damaged his car when he hit the wall in the afternoon. The five-time world champion sits 17 points clear of Bottas at the top of the standings and in his bid to equal Michael Schumacher's seven Canadian Grand Prix victories between 1994 and 2004. Not that Mercedes needed another boost, but Hamilton and Bottas will have new and upgraded engines in their cars for this weekend's race. Ferrari has already introduced its first upgraded powerplants of the season, but Vettel was optimistic tweaks to the car would benefit them on a circuit that plays to some of their strengths. "There is always little tricks you can do, the question is whether they make a difference," Vettel said. "But I am not sitting here trying to paint things black we haven't done a single lap this weekend so I am quite optimistic it was a strong track for us last year. "We have some tricks up our sleeves whether they work or not we will see.