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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2014 Mercedes-Benz S-Class interior caught in spy shots

With the redesigned 2014 Mercedes-Benz S-Class getting closer to production, the camera-wielding crew over at Autospies somehow managed to get inside of the car to snap some detailed spy shots. As the prototypes continue to shed camouflage, it would appear that Mercedes-Benz is getting closer to unveiling the car, and with the Geneva and New York auto shows coming up, it could be sooner rather than later.
From what we can see of this car's interior, the overall look of the S-Class' cabin isn't a ground-breaking departure from the current car, but it has been completely redesigned with more advanced technology. The styling is now even more upscale with larger swaths of wood, more shapely door panels (without the built-in armrest cubbies) and the concept-like two-spoke steering wheel. The highlight of this car though is probably the two massive digital screens with one being used for driver information and the other used for navigation, audio and infotainment systems. One other detail we noticed about this car is that it was equipped with the new 360-degree camera that debuted on the new GL-Class and will also be used on the 2014 E-Class. We also know that the next-gen S-Class will be getting the new cloud-based MBrace2 infotainment system.
As for the exterior design, it looks like the next S-Class will carry a similar profile as the current car, but we can see through the camouflage that the new styling will fit in better with current Mercedes-Benz products. Up front, the grille is much larger is flanked by aggressive LED-trimmed headlights, while the rear view of the car shows us the LED brake light now at the top of the rear window, a more pointed trunk opening and a more squared-off rear fascia with exhaust outlets pushed to the corners.

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.