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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Aston Martin's deal with Mercedes-AMG more than skin-deep

Aston Martin is working on a raft of new models. But it's not going it alone: it has a technical partnership with Mercedes-AMG, the details of which have only been revealed in bits and pieces. If these latest spy shots are anything to go by, however, the arrangement could run deeper than anyone initially let on. Spied undergoing testing at the Nurburgring, this prototype for the upcoming successor to the Aston Martin DB9 is widely expected to be called the DB11 (10 is being used by James Bond's new ride). From the outside it doesn't look different than the previous versions we've seen running around, but this time we can also peer into the cabin, and that's where things start to get interesting. Despite the best arm-waving efforts by the development engineers, our spy photographers managed to snap a couple of shots of the interior. And though it looks far from being ready for production, the components we see appear to have been lifted from the Mercedes S-Class Coupe – particularly the steering wheel, digital instrument cluster, and almost the entire center console. This speaks to a deeper collaboration between the British and German automakers. The 4.0-liter twin-turbo V8 from the Mercedes-AMG GT, C63, and G500 4x42 is already being adapted for use in the next generation of Astons. Related Video:

Mercedes A-Class refresh includes crown-stealing 381-hp A45 AMG

We're sure the 362-horsepower Audi RS3 Sportback enjoyed its brief reign at the top of the hot-hatch horsepower charts. But now, Mercedes-Benz updated the A-Class so that it reclaims the throne, castle, and jewels: the Mercedes-AMG A45 4Matic comes with 381 hp from its turbocharged 2.0-liter four-cylinder, a significant bump of 36 hp, and 350 pound-feet of torque, an increase of 18 lb-ft. The seven-speed dual-clutch gearbox gets shorter ratios from third to seventh gears, so its 0-62 mile-per-hour time has dropped from 4.6 seconds to 4.2 seconds. The A45 gets a Dynamic Select system – driving modes controlled by a rotary knob – that comes standard with four modes: Comfort, Sport, Sport +, and Individual. Opt for the AMG Dynamic Plus package and you get a mechanical locking differential on the front axle, the two-stage AMG Ride Control sport suspension with adaptive damping, and a Race mode. Outside, additional aero aids are applied to the nipped-and-tucked bodywork changes made to the entire A-Class range. The spoiler lip under the new front bumper, rear roof spoiler, and rear diffuser, create more downforce than before. Inside, the new flat-bottomed steering wheel is joined by sport seats that allow bolster depth adjustment. And for all those upgrades, fuel economy has stayed the same at 6.9 liters per 100 kilometers on the European cycle. Even away from that tectonic shift, Mercedes made plenty of changes to the A-Class landscape. The new front bumper is said to be "more arrow-shaped," in homage to the the Concept A-Class from 2011, that stretches its look horizontally. LED headlights, standard on the A45, are optional here, and are paired with interior ambiance lighting. In back we get new taillights and some angular exhaust finishers laid into a diffuser-like insert, an alteration we're seeing across the entire Mercedes line-up. Inside, you'll find a redesigned instrument cluster with new graphics, higher-quality finishes on the switchgear, seats with adjustable bolster length, and new color options. Four driving modes are incorporated into the Dynamic Select system: Comfort, Sport, Eco, and Individual. The Eco mode has been tweaked to return even more fuel savings. This Mercedes is also the first to incorporate Apple CarPlay and MirrorLink for the non-iOs smartphoners.