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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Mercedes recalling 33k C-Class and CLS-Class models in separate campaigns

Mercedes-Benz is recalling over 33,000 vehicles in the US in separate actions affecting two of its model lines. The larger campaign covers 30,141 examples of the 2015 CLS400 and CLS400 4Matic; 2012-2015 CLS550 and CLS550 4Matic; 2012-2014 CLS63 AMG and 2014-2015 CLS63P AMG. On these vehicles, the LED taillights do not sufficiently illuminate around the sides, and therefore they run afoul of the Federal Motor Vehicle Safety Standard. According to documents posted by the National Highway Traffic Safety Administration (as a PDF, here), "this is due to a software coding issue which leads to the non-activation of a certain LED in both taillamp units." An update of the programming by the dealer fixes the problem. The other recall covers 3,039 units of the 2015 C300 4Matic and C400 4Matic for two possible problems with the fuel delivery module of the fuel tank. First, the locking plate for the part might loosen on some of these vehicles, and that can cause a fuel leak, which is obviously dangerous. Also, the electric wires going into the component might be pinched, which can lead to failure of the fuel pump. Dealers will inspect the models for both issues and will repair any faults they find. Mercedes did not tell NHTSA when owners would receive notification about either of these campaigns when the company submitted the documentation to the agency on March 10. Autoblog reached out to company spokesperson Christian Bokich via email for more information. "We currently expect to be in touch with customers by late March. Customers may continue to drive their vehicles until the recall is performed," he said. Related Video: RECALL Subject : Rear Side Marker Illumination/FMVSS 108 Report Receipt Date: MAR 10, 2015 NHTSA Campaign Number: 15V137000 Component(s): EXTERIOR LIGHTING Potential Number of Units Affected: 30,141 All Products Associated with this Recall Vehicle Make Model Model Year(s) MERCEDES BENZ CLS400 2015 MERCEDES BENZ CLS550 2012-2015 MERCEDES BENZ CLS63 2012-2015 Details Manufacturer: Mercedes-Benz USA, LLC. SUMMARY: Mercedes-Benz USA, LLC. (MBUSA) is recalling certain model year 2015 CLS 400 and CLS 400 4matic, 2012-2015 CLS 550 and CLS 550 4matic, 2012-2013 CLS 63, 2014 CLS 63, and 2014-2015 CLS 63P. The affected vehicles have LED tail lights that may not light on the sides, reducing the rear side visibility of the vehicle. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) No.

Man makes record-setting drive across the US in 28 hours, 50 minutes

Records, as the say, are made to be broken. Whether that's cramming the most hot dogs down your gullet, running a faster mile, or yes, driving across the United States, odds are that there's someone out there wants to eat more, run faster or drive harder. Speaking of that last example, the record for driving from a set location on the east coast, in particular the Red Ball Garage in Manhattan to the Portofino Hotel in Redondo Beach, CA, has been one that has fascinated gearheads since a guy named Cannonball Baker made the trek from New York to LA in 53 hours, 30 minutes, in 1933.
The competition saw its glory days when Car and Driver's Brock Yates came up with the Cannonball Baker Sea-To-Shining Sea Memorial Trophy Dash (more affectionately known as the Cannonball Run), although the record was most recently set by Alex Roy and his 32-hour, seven-minute trek behind the wheel of a BMW M5 in 2006. Now, there's a new champion, who made the trip from east to west in a scarcely imaginable 28 hours and 50 minutes, behind the wheel of a 2004 Mercedes-Benz CL55 AMG. That's works out to an average speed of 98 miles per hour over the course of 2,813.7 miles.
His name is Ed Bolian, and Jalopnik has a writeup of the epic voyage that details everything from the history of the Cannonball Run to Bolian's preparation and trouble finding co-drivers, to the trip itself. It is well worth a read.