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Lewis Hamilton has Vettel in crosshairs at Canadian Grand Prix

MONTREAL - The Canadian Grand Prix has been a happy hunting ground for Lewis Hamilton, and he will look to bag a sixth career win on the island circuit on Sunday to refuel his hopes of another Formula One drivers title. With 14 races remaining on the calendar, it is far from do-or-die for Hamilton, but the pressure is mounting on the Briton and Mercedes with arch rival Sebastian Vettel and Ferrari threatening to widen the gap at the top of the championship standings. Only Michael Schumacher has won the Canadian Grand Prix more times (seven), and Hamilton intends to close the gap further in Montreal as the race marks its 50th anniversary. Hamilton needs to do so, at the scene of his first ever Formula One victory a decade ago, to reel in Vettel after the German led a Ferrari one-two in Monaco and powered 25 points clear. "Montreal has been a great hunting ground for me in the past, and I plan for it to continue," the triple world champion told reporters. With five wins and five poles from previous visits to Quebec, Hamilton would normally be the favorite, but champions Mercedes are no longer the dominant team. "The Ferrari seems to work everywhere. The next 14 races are going to be very, very difficult," he said after struggling to seventh place in Monaco. "They have had arguably the strongest car all year. They look like our car which just worked everywhere last year." The race will also mark the return of twice world champion Fernando Alonso to the Formula One grid after the Spaniard skipped the Monaco Grand Prix last month to chase IndyCar glory at Indianapolis 500. Alonso turned in an impressive performance at the famed Brickyard, qualifying fifth fastest and running at the front but late in the race suffered a familiar fate with his Honda engine giving up. Little has changed at struggling McLaren during Alonso's brief sabbatical with the team still hampered by an uncompetitive Honda engine. There is plenty of reason to party around the Circuit Gilles Villeneuve this week with the city celebrating its 375th anniversary, Canada its 150th birthday and the Canadian Grand Prix its 50th. Williams driver Lance Stroll will be hoping to contribute to the party atmosphere. For the first time since the days of 1997 world champion Jacques Villeneuve, the Canadian Grand Prix will have some true home interest with teenager Stroll on the starting grid for Williams.

Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.