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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

2016 Mercedes-Benz Metris First Drive

We're sitting 8,700 feet above sea level in the idyllic old mining town of Dunton Hot Springs, nestled deep in the Rocky Mountains of Colorado. We've come to drive the newest and cheapest Mercedes-Benz, a midsize work van called the Metris. As the day begins, Mercedes van boss Bernhard Glaser states the obvious, "We're setting up camp in the US." It's a good line, perhaps a little too fitting given our surroundings, but it's accurate. Though the US commercial van market is dominated by Ford and General Motors, Mercedes has staked out a competitive position and is digging for more. The tall, capable Sprinter relaunched with a Mercedes badge in the United States in 2010 and has grown into a $1-billion enterprise in America. Now comes Phase 2, dubbed "Mission Metris," starring a tweener van that's smaller than the towering Sprinter yet larger the Ford Transit Connect and Nissan NV200. The 2016 Metris enters a crowded and evolving segment that also includes the Ram ProMaster City and GM's super-old Chevy Express and GMC Savana. Mercedes will sell the Metris in cargo and passenger forms, meaning it will be outfitted for a range of roles, including taxi and limousine companies, delivery duties, service, and maintenance. Yes, your cable guy might show up in a Mercedes. That's part of the plan, actually. Though the Metris was engineered to be a pack-mule of a van, if the shine of the star on its grille helps attract new buyers – like a chain of upscale hotels that needs a fleet of shuttles – all the better. Our short test drive begins outside the small canyon town of Dolores, CO, as we haul four people and some luggage to the airport in a pre-production Metris. Normally test programs staged by automakers are a little contrived – many feature an off-road course or track time for even the most mundane vehicles – but our stint behind the wheel of the Metris is almost exactly how the van could be used in real life. We make our way along Colorado's winding highways, cruising around 60 miles per hour for much of it. The Metris offers an excellent view of the road and the snow-capped mountains that rise in the distance. It's an easy van to drive. We don't feel like we're piloting a U-Haul or something else cumbersome. Mercedes is billing this as the 'right-sized' option, and our initial impressions support that sentiment as we navigate the curves flanked by steep drop-offs.

Daimler buying 12% stake in Beijing Auto

Daimler and Beijing Automotive are officially going steady, with the German company set to take a 12-percent stake in the Chinese brand tomorrow. The two are already tied up in a Mercedes engine plant in Beijing, of which BAIC will increase its stake in, from 50 to 51 percent. Daimler will also get two seats on the Chinese company's board. BAIC may also gain the ability to produce cars on Mercedes-Benz platforms, according to Automotive News Europe.
The investment in BAIC comes ahead of that company's initial public offering, according to a report form Bloomberg, which indicates the deal will be inked tomorrow in the Chinese capital. According to the report, if the circumstances are right, BAIC may turn around and invest in the Germany company "soon."
It's not entirely clear just how much the 12-percent cut is costing Daimler, although it seems reasonable to assume that, as it's ahead of the IPO, the parent company of Mercedes is getting a bit of a bargain.