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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes testing C-Class plug-in hybrid modes in Germany

Testing appears to be underway for what would be the first Mercedes-Benz C-Class with a hybrid powertrain. We can see a pair of the prototypes undergoing testing in Germany, with one, a C-Class Wagon, still heavily clad in camouflage and featuring a more noticeable outlet on the passenger side of its rear bumper.
There's also a more production-looking sedan, which features a not-so-discreet flap over its rear-bumper outlet. It's difficult to speculate on power outputs for this fuel-sipping C-Class, although our spies seem to think that this car will feature some combination of a four-cylinder gas engine with an electric motor, although just which four is unclear (note, we wouldn't mind if MB fit its 2.0-liter turbo with some batteries and motors). Regardless, the four-pot/electric motor seems like a pretty reasonable combo, although it probably means that Mercedes won't be challenging the six-cylinder-powered system of the BMW ActiveHybrid3 any time soon.
When the plug-in C-Class arrives later this year as a 2015 model, it will likely offer a full range of driving modes, including both gas or electric, only, as well as a more traditional hybrid mode.

Mercedes may end Tesla supply agreement for B-Class Electric Drive

The Mercedes-Benz B Class Electric Drive has only been rolling off the production line for 17 months, each one equipped with a battery pack and drivetrain from Tesla Motors, but already there is talk of big upcoming changes. According to a report from the German publication Auto Motor und Sport, the next-generation version of this model will see an end to the Tesla-supplied tech and a hugely improved range. Currently, the electric sedan gets an EPA-rated 87 miles of range, using 28 kWhs of its 36-kWh battery, though its now-standard "Range Plus" package takes advantage of more of the pack, stretching that driving to 100 miles or so. It may take a year or several – the model just had a refresh – but expect those distance digits to double. The rumored range is said to be 500 km (310.7 miles), but since that would likely be calculated using the European drive cycle, expect something significantly lower stateside; say 220-ish official miles. This would be in keeping with expectations from a number of battery-powered competitors in the 2017-2018 time frame. It is unknown if this supposed next-gen B Class Electric Drive is in any way related to the rumored "Ecoluxe" program. The Tesla/Daimler relationship stretches back to 2009, when the Stuttgart-based outfit made a significant investment in the California automaker, quite possibly saving it from extinction in the process. We have reached out Mercedes-Benz about this report, but as of this writing, have not had a reply. We will update this post when we hear back. Related Video: Featured Gallery 2015 Mercedes-Benz B-Class Electric Drive: Paris 2014 View 13 Photos Green Rumormill Mercedes-Benz Tesla Electric Sedan electric drive electric drivetrain