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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Mercedes-Benz V-ision e Concept ups the plug-in hybrid van game

The various V-Class vehicles from Mercedes-Benz don't get a lot of press around here, but when the German automaker brings something as unusual as the Concept V-ision E (yes, there's a dash in the name) to the Geneva Motor Show, we're happy to make an exception. The standard powertrain V-Class was first unveiled in Geneva last year and it returns in 2015 as a decidedly Daimleresque take on a plug-in hybrid van with a whole heap of cool new technology under the hood. C'mon, you know you want a luxury plug-in hybrid van. Well, if you think you don't want a van like that, listen to the specs and maybe you'll change your mind. It's got an all-electric range of up to 31 miles (if you're going no faster than 50 mile per hour), roughly 78 miles per gallon equivalent (based on the stated fuel economy of 3.0 liters burned per 100 kilometers) and a top speed of 128 mph. That should be plenty to get the basketball team to the tournament on time and in style. The powertrain has a total system output of 333 horsepower thanks to a four-cylinder engine and a 90-kW electric motor. If those numbers sound vaguely familiar, that's because Mercedes said it's "the same advanced drive system" as what's found in the Mercedes-Benz C 350 e, even though some of the performance figures differ. Stylistically, Mercedes has pulled no punches, adding two sun roofs, a real wood floor, nappa leather and executive seats along with something shiny and silver called "designo titanium alubeam" paint. In short, this is an everything-and-the-kitchen-sink approach to PHEV design, and we like it. It's just a concept, though, so don't go asking to buy one just yet. Instead take a better look in the gallery above and dream of going to the auto show prom in a van like this. V-Class concept car with a PLUG-IN HYBRID drive: Mercedes-Benz Concept V-ision e - Higher Performance at Lower CO2 Emissions Stuttgart, Mar 03, 2015 At the Geneva International Motor Show the Concept V-ision e from Mercedes-Benz presents a preview of the great variety of development potential offered by the V-Class. The concept vehicle combines environmentally friendly performance with the lightness of modern luxury. The most advanced PLUG-IN HYBRID technology available ensures extremely powerful propulsion in the model, as the highly efficient drive-system duo consisting of a gasoline engine and an electric motor delivers total system output of 245 kW (333 hp) and system torque of up to 600 Nm.

Brabus spools up new 850 6.0 Biturbo Coupe

With a 5.5-liter twin-turbo V8 cranking out 577 horsepower and 664 pound-feet of torque, the Mercedes-Benz S63 AMG Coupe is not the first vehicle we'd figure was in need of an upgrade. But the folks over at Brabus have evidently felt otherwise, bringing the 850 6.0 Biturbo Coupe to the Geneva Motor Show this year. Now the name might be slightly misleading, but not by much: the revving heart of this beast has been bored out to 5.9 liters and its output raised to 838 horsepower (by our standards). The modified engine also includes new turbochargers, breathing apparati and a remapped ECU to produce an even more prodigious 1,069 pound-feet of torque – although to keep the whole thing from going up in flames, Brabus has limited that last figure to 848 lb-ft. The top speed has been limited to "only" 217 miles per hour to keep the tires from melting, but it'll reach 62 mph from a standstill in just 3.5 seconds. That makes this bahn-stormer blisteringly fast, though the seven-speed automatic transmission and all-wheel drive system have been left largely unchanged. Naturally that's not the end of the story, as the Brabus 850 6.0 Biturbo Coupe also features a full new carbon-fiber aero kit, wheel options ranging from 18 inches to 22, a completely refitted interior and oh, so much more. Chances are you'll never see one sitting still, so you'll want to scope it out in the slideshow of live images from the floor of the Geneva Palexpo for a closer look. Related Video: