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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

F1's Sebastian Vettel, Lewis Hamilton face off again in Austria

SPIELBERG, Austria - Sebastian Vettel celebrated his 30th birthday on Monday, but it can be safely assumed that Lewis Hamilton will not be bringing any gifts to Austria this weekend. After the "road rage" of Azerbaijan two weeks ago, the Formula One title rivals head to the bucolic surroundings of the scenic Red Bull Ring and its backdrop of hills and forests, with controversy still simmering. Vettel, Ferrari's championship leader, had risked a heavy penalty for his moment of madness in driving into Hamilton's Mercedes behind the safety car in Baku but instead the German arrives in Austria with no further sanction and the matter officially closed. Vettel has had to accept full responsibility, and apologize to Hamilton, and will have to stay on best behavior with a race ban looming if he collects any more penalty points on his license this weekend. The FIA said Monday's meeting was attended by top officials including race director Charlie Whiting and safety director Laurent Mekies. "Following detailed discussion and further examination of video and data evidence related to the incident, Sebastian Vettel admitted full responsibility," the FIA said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example." A formal apology was published on Vettel's personal website. "During the re-start lap, I got surprised by Lewis and ran into the back of his car. With hindsight, I don't believe he had any bad intentions," he said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example. "I love this sport and I am determined to represent it in a way that can be an example for future generations." But the incident, the sport's major talking point post-Baku, is unlikely to die down immediately even if Mercedes say they have moved on. Hamilton, for one, has said nothing. But he has kept social media buzzing with news he had "liked" a fan's supportive post on Instagram that said the Paris decision had sent the message that "you can do whatever you want on track, smash into each other but if you suck up and just apologize and you get away with it." Hamilton is now 14 points behind Vettel after eight of 20 races, with a loose headrest costing the Briton victory in Azerbaijan.

Mercedes previews GLC crossover coupe concept for Shanghai

Say what you will about slant-backed crossover coupes: if the industry has learned anything from BMW and its X6, it's that they're popular... and profitable. Little wonder, then, that Mercedes followed suit with the release of the GLE Coupe. And now it appears set to follow the lead set by the BMW X4 as well with a smaller GLC Coupe... at least, that is, in concept form. Previewed in this latest teaser rendering is the Concept GLC Coupe, a design study which Mercedes is set to present at the Shanghai Motor Show later this month. The statement that accompanies it (which you can read below) doesn't tell us much, except to say that it is "near-production-standard" – which is to say that it stands a strong chance of reaching showrooms. As it is, the GLC with a conventional roofline is set to take the place of the GLK in Benz's expanding crossover lineup. The emergence of this concept ought to preview that new model's styling, regardless of how steeply its roofline tapers off towards the back. The Shanghai show is, incidentally, the same venue Mercedes originally floated the idea of its smallest crossover with the presentation of the Concept GLA two years ago. And as we all know, that subsequently entered production – in a form closely following that of the concept. So we wouldn't be surprised to see a GLC Coupe emerge in close proximity to its more conventional counterpart (maybe even before), heavily influenced by the show car we'll see later this month. Related Video: