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Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

Smart will go electric-only in United States and Canada

By 2018, the Smart car brand will be only known as an electric vehicle manufacturer in the US. According to Automotive News, sales of gasoline-powered Smart cars will cease later this year, and Daimler will develop the product portfolio into a solely electrified one. This coincides with the upcoming launch of the new generation Smart ForTwo electric drive models this summer. Automotive News claims to have obtained a letter from Mercedes-Benz USA CEO Dietmar Exler sent to US dealers. In it, he underlines the decision to go electric-only, saying "developments within the micro-car segment present some challenges for the current Smart product portfolio," and that the change will only affect North American sales. Production of US-destined gasoline-powered Smarts will cease in April, and sales will continue until stock runs out. The current generation has been on sale from 2015, and it hasn't reached the 2014 sales peak of 10.453 units of the previous generation; last year, there were little more than 6.200 Smarts sold in the States. The first electric drive Smarts were unveiled a decade ago, but they became available in the USA five years later, initially via various trial programs, including Car2Go fleets. Related Video:

Aston Martin and Daimler continue talks on SUV project, CEO required

The Aston Martin Lagonda SUV concept revealed at the 2009 Geneva Motor Show didn't earn the plaudits the company is used to when it reveals new models, and it has lived an uncertain life ever since. Thought to have been scrapped along with the entire revival of the Lagonda brand, then thought to have been resurrected due to Chinese, Middle Eastern and Russian demand, another year passed before we heard more definitive talk about an Aston Martin expansion when AutoCar reported that the Lagonda could be built on one of Mercedes-Benz's AMG SUV platforms.
A report in Automotive News Europe indicates plans have gotten serious, its unnamed sources saying that the English carmaker is talking to Daimler "to extend their cooperation to building an SUV." Neither Daimler, Aston Martin nor Investindustrial, the managing partner among Aston Martin's ownership consortium, would comment. But with Investindustrial having pledged to expand the range, competitors like Bentley, Maserati and Lamborghini getting into the SUV racket and clear demand from current and future customers, it's easy to believe Aston Martin is working hard to put the pieces together.
One further potential bump on the road to an Aston SUV is the company's search for a new CEO. Ulrich Bez relinquished to top spot at the company at the end of 2013, and Aston reportedly will not finalize its model strategy without a new CEO in place.