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Daimler ponders partnerships with Apple, Google

Daimler Chairman Dieter Zetsche is willing to consider joint ventures with tech giants like Apple and Google. Don't expect the automaker's vehicles to become just another platform for their software, though. In an interview with a German magazine, the chairman admits "different types" of partnerships could be possible, according to Reuters. As vehicles become increasingly connected, greater expertise is necessary in creating their software. The changing market is an opportunity for tech companies to enter the auto industry. "Google and Apple want to provide system software for cars and bring this entire ecosystem around Apple and Google into the vehicle," Zetsche said, according to Reuters. "That can be interesting for both sides." Although, he was clear no deals had happened, yet. For automakers, the danger of this cooperation is for a vehicle to be just a physical device that runs the software. "We don't want to become contractors who have no direct content with customers any more and supply hardware to third parties," he said in the interview. Zetsche has been working out how to create this balance for a while. Earlier this year, he said that some partnerships with Silicon Valley firms could be helpful. However, data privacy remains a major concern, especially in the wake of multiple vehicle hacks in recent months. In the chairman's opinion, a Mercedes-Benz shouldn't just protect its occupants physically but also their personal information. Related Video:

New Mercedes-Benz pickup to be called GLT?

The Mercedes-Benz pickup will allegedly be called the GLT, and it won't be "a fat cowboy truck." That's according to the head of MB's truck project, former AMG boss Volker Mornhinweg, quoted by Car. We already knew that Mercedes would be teaming up with Renault-Nissan for its double-cab pickup, but until Car sat down with Mornhinweg, we were unsure of how the vehicle would be targeted. Aside from being neither fat nor cowboy like, the exec shed some light on the German brand's mindset behind the new truck. "We are not going to develop a fat cowboy truck for North America. After all, the big three – Ford, GM/GMC and Ram – already own about 90 percent of that market which typically absorbs in excess of two million units per year," Mornhinweg told Car. "In this cutthroat environment, newcomers like us would invariably fight an arduous uphill battle. That's why our focus is on a smaller and lighter pick-up truck which is already perceived as premium product in South America, Africa and the Middle East." While Mornhinweg wasn't the one to let slip on the new Mercedes truck's name, Car reports that it will wear the GLT badge. There's no mention of where the publication came up with that title, though, aside from "rumors." We've reached out to Mercedes-Benz for comment on the truck's name, and should they get back to us, we'll be sure to update this post. Related Video: News Source: CarImage Credit: Mercedes-Benz Vans Mercedes-Benz Truck

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.