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Mercedes claims naming rights for Atlanta Falcons new stadium

Mercedes-Benz signed a ten-year deal for naming rights to the Louisiana Superdome NFL stadium in 2011. If reports streaming out of Atlanta, Georgia are true, come 2017 Mercedes will have its name on two stadiums in the NFC South Conference because it took up naming rights for the new home being built for the Atlanta Falcons NFL team. The Sports Business Journal reported that the $1.4-billion stadium will open in two years, before the start of the 2017-2018 NFL season. Mercedes transferred its US headquarters from New Jersey to Atlanta earlier this year and is working out of temporary offices; its permanent space is scheduled to be ready around the same time as the stadium. The facility will also be home to the Atlanta United FC Major League Soccer club, and the 2020 NCAA Men's Final Four. If there is a point of common interest between the sports team and the carmaker beyond being really rich neighbors, the facility designed by HOK will be full of technology. The overall shape is inspired by the wings of a falcon, and the eight translucent panels at the top that can open and close in less than eight minutes are inspired by the Pantheon in Rome. The tiered bowl structure inside allows capacity to be expanded up to 83,000 or shrunk with mechanized curtains for MLS games and intimate events, and the five-story tall, 360-degree Halo Board will be the largest video board in the world. Neither Mercedes nor the Falcons organization would comment on the news. An announcement is expected Monday. Related Video: News Source: Sports Business Journal via Atlanta Journal-Constitution Auto News Mercedes-Benz naming rights

2015 Mercedes-Benz S550 PHEV offers the best of both worlds it's ready to conquer

The Mercedes-Benz S-Class just keeps growing – both in terms of dimensions and in terms of variants. Nevermind the S-Class Coupe for a moment and focus only on the sedan: in North America alone, you can get the big Benz in S550, S600, S63 and S65 spec, and at the Los Angeles Auto Show this year, Daimler has rolled out the new Maybach version as well. But if it's a more environmentally friendly way to woosh around town in serene luxury that you're after, you'll want to look at the new S550 Plug-In Hybrid. Joining Daimler's growing range of battery-powered models alongside the E400 Hybrid, B-Class Electric Drive and Smart ED (the latter soon to be replaced by an all-new version), the S550 PHEV is the German automaker's first plug-in hybrid. It was first announced over a year ago and made its debut at the Frankfurt Motor Show last year, but now the US-spec car is making its North American debut in LA. Promising "the performance of a V8 and the fuel consumption of a compact model," the S550 PHEV pairs a 3.0-liter twin-turbo V6 to an 80-kW electric motor, the S550 PHEV packs a combined 436 horsepower and 479 pound-feet of torque to reach 62 in just 5.2 seconds, top out at 130 miles per hour or drive up to 20 miles on electric mode alone. On the European combined cycle, it'll return an impressive 84 miles per gallon, all the while never skimping on the luxury. Scope it out in our gallery of photos from the show floor in LA and delve into the details in the press release below. First PLUG-IN HYBRID with a star: S550 PLUG-IN HYBRID The new Mercedes-Benz S550 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury sedan impresses with exceptional dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. The first certified three-liter luxury sedan in the world is a further milestone on the road to emission-free mobility. "The S550 PLUG-IN HYBRID is the first luxury sedan with the performance of a V8 and the fuel consumption of a compact model. The greatest challenge in this is to translate efficiency into superior performance. In this respect there is a highly interesting parallel with our successful Formula 1 racing car, which likewise has a turbocharged V6 engine and a high-tech hybrid drive," says Prof. Dr.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.