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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Promo video shows what the Mercedes G500 4x4 can do

The Mercedes-Benz G500 4x42 is still nominally a show car, but it they're not treating it like one. They've provided their usual video follow-up to the press release and still photo launch, and they've made enough of the beasts to hold a press launch in Granada, Spain. It's even got AMG's brand new twin-turbo V8 engine in it, one that gets the 6,000-pound truck from 0-62 miles per hour in about 6.5 seconds. The only thing it needs to be a going concern is license plates; we guarantee it's not waiting on customers. Autocar could be jumping the gun, but they say it's expected to go on sale later this year for a price in excess of 200,000 pounds ($308,770 US) in the UK. Above is the promotional video, below is footage from GT Spirit from the press launch – notice how the G63 AMG in the background looks, shall we say, pedestrian. We're going to be crawling all over this truck at the Geneva Motor Show, and if we can find the keys, we might even drive it over the other show cars and out the door... or the nearest wall. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes' Tesla fighter will have 311-mile range

Mercedes-Benz is preparing to take the fight to Tesla, and it'll do it using an EV with up to a 311-mile range, the company's research-and-design boss told German publication Auto Motor und Sport (Google Translate warning). Perhaps more impressive than just the range, though, will be the modular nature of the EV platform, which will allow Stuttgart to easily adapt it to multiple vehicles. "We are working on an intelligent concept for a highly attractive electric vehicle with a range of [228-311 miles]," Mercedes' Thomas Weber said in the interview with Auto Motor und Sport. Weber added that this vehicle is coming "soon," although that word can have multiple meanings in this industry. Mercedes is taking Tesla and the all-electric vehicle increasingly seriously, as Automotive News reports. But while it continues to invest heavily in EVs and hydrogen fuel cells – roughly half of Daimler's $6.4 billion research-and-design budget went into research on low-emissions tech last year – the company is most heavily committed to plug-in hybrids. As previously announced, Stuttgart will field ten new PHVs by 2017, including electrified variants of the C- and S-Class.