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China's BAIC looks to invest in Daimler

Daimler and Beijing Automotive Group (BAIC) are already intertwined in China. Daimler is a 12-percent shareholder in BAIC Motor, the third largest shareholder in the passenger-car division of BAIC. They have a joint manufacturing venture Beijing Benz in which BAIC is the majority partner by one percent, a sales joint venture Beijing Mercedes-Benz Sales Service Co. in which Daimler is the majority partner by one percent, and Daimer says, "BAIC is our most important partner in China." Beijing Benz is ten years old this year. They'll become even closer if talks between the two concerning BAIC taking "a major stake" in the German conglomerate come to anything. Reuters reports that the two are in talks now, with BAIC Chairman Xu Heyi saying it should be resolved one way or another by the end of this year. If they agree, the China-based, Hong Kong-listed company will join Renault-Nissan and the Kuwait Investment Authority as Daimler's top shareholders. Some China analysts see a potential Daimler investment as a coup for BAIC, similar to BAIC's 2009 purchase of old Saab platform, engine, and transmission technologies, that would give it access to technologies it wouldn't have to develop on its own and hastening the development of its own cars. A deal is also seen as potentially opening up export possibilities for the Chinese company. Other analysts aren't sure that BAIC would get any useful technology, noting that that last deal between the two gave BAIC the outdated E-Class platform, but none of Mercedes' headline tech. If a deal is done, BAIC will join Dongfeng Group and SAIC as Chinese automaker investors in western automotive companies.

Mercedes Vision Tokyo Concept is a minivan for millennials [w/video]

Mercedes-Benz believes that the next generation of drivers would much rather interact digitally with their machines than actually be behind the wheel. To satiate the desires of these tech-obsessed passengers, the company reimagines the minivan as a rolling, autonomous lounge called the Vision Tokyo Concept. The silver lozenge debuts at the 2015 Tokyo Motor Show. With its rounded edges, plentiful glass, and satiny Alubeam paint, the Vision Tokyo looks like a minivan from the high-tech future out of a William Gibson story. Up front, the windshield wraps all the way around, and the side glass is screen-printed in silver for privacy. The massive grille is illuminated and can even show the sound pattern of the music playing inside. Meanwhile at the rear, red LED lights surround the oval window. While the exterior is fairly minimalist, the Vision Tokyo puts its biggest emphasis on pampering the five passengers inside. They enter through a massive gullwing door in the concept's side, and rather than traditional rows of seats, there's a wraparound couch. Once comfortable, occupants can use LED screens on the walls, and in a truly sci-fi touch there's a holographic entertainment system in the center. Should someone actually need to drive, a seat can also deploy from the couch, and a steering wheel slides into position. Riding in this metallic chariot at least isn't too bad for the environment. The powertrain combines a hydrogen fuel cell and batteries capable of inductive charging. In total, the combo would offer a claimed range of 609 miles – 118 miles purely on electricity and 491 miles from the H2. That kind of driving distance should keep the digital party inside rocking for quite a wild night. Check out the high-res image gallery above and the video below. And for more, stay tuned for our live coverage from the Tokyo Motor Show. Mobile club lounge for young, urban trendsetters Mercedes-Benz Vision Tokyo: Connected Lounge Stuttgart/Tokyo. The Vision Tokyo is the latest trailblazing spatial experience to come from Mercedes-Benz: its monolithic structure, futuristic design idiom and unique lounge ambience in the interior define it as luxurious, young and progressive – thus making it a fitting tribute to the sophisticated megacity and trendsetting metropolis that is Tokyo.

Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.