Mercedes-benz: Gl-class 4matic on 2040-cars

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Self-driving cars' problem (besides making them work): Too many players, not enough profit

For an detailed, interactive graphic about the many players in autonomous cars, click here. FRANKFURT/DETROIT — BMW and Daimler, the world's top luxury carmakers, have announced alliances with suppliers, talking up the virtues of having a bigger pool of engineers to develop a self-driving car. But another motive behind these deals, executives and industry experts told Reuters, is a concern that robocars may not live up to the profit expectations that drove an initial investment rush. Carmakers are increasingly looking to forego outright ownership of future autonomous driving systems in favor of spreading the investment burden and risk. The trend represents a clear shift in strategy from little more than a year ago when most automakers were pursuing standalone strategies focused on tackling the engineering challenge of developing a self-driving car, rather than on the business case. "Although it is a substantial market, it may not be worth the scale of investments currently being sunk into it," said a board member at one of the German carmakers, who declined to be identified because the matter is confidential. Dozens of companies — including carmakers and tech firms like Google and Uber — are vying for a market which, according to consulting firm Frost & Sullivan, will only make up about 10 to 15 percent of vehicles in Europe by 2030. There are sure to be losers. "It's impossible for me to believe there will be 50 successful autonomous vehicle software producers," said John Hoffecker, global vice chairman of Michigan-based consulting firm AlixPartners. In July last year, BMW became the first major carmaker to abandon its solo development of self-driving cars in favor of teaming up with chipmaker Intel and camera and software manufacturer Mobileye to build a platform for autonomous cars technology by 2021. The decision followed a trip by senior executives to visit startups and suppliers to gauge BMW's competitive position. "Sitting at other companies, one rattles off the technological challenges and safety aspects, and you come to realize that many of us are swimming in the same sludge," Klaus Buettner, BMW's vice president autonomous driving projects, told Reuters. "Everybody is investing billions.

Aston Martin and Mercedes-AMG bicycles: Luxury branding has no bounds

Luxury automobile companies are never quite satisfied with building high-end cars. They often stray into other types of branded merchandise that can have little to do with cars, such as the BMW Active line of clothing and accessories. Splitting the difference between branded merchandise and actual vehicles are these two limited-production bicycles from Mercedes and Aston Martin. The bike above is a collaboration between Mercedes-AMG and German bicycle brand Rotwild, a builder that has been around since 1996, according to the company's website. The bicycle in question is the R.S2 "Beast of the Green Hell." It's inspired by the Mercedes-AMG GT R sports car that was promoted with the same nickname. It uses a carbon frame and wheels, as well as disc brakes. It's also painted in green and black to match the Green Hell Magno color available on the GT R. Only 50 of them will be built, and each will carry a pricetag of over ˆ7,000, or nearly $8,300 at current exchange rates, including tax. View 4 Photos The second bicycle is from Aston Martin and another German bicycle company, this one called Storck Bicycles. This bike company has also only been around since 1995. The bike is called the Fascenario.3 Aston Martin Edition, and it will be a bit less rare than the Mercedes bicycle, with 107 total units. It's still a cool vehicle, though, featuring a carbon frame and wireless shifters. In total it weighs 13 pounds. It does lack the disc brakes of the Mercedes bicycle, though. Pricing hasn't been announced for the Aston Martin bike, but don't expect it to be cheap. Related Video: Featured Gallery ROTWILD R.S2 Limited Edition Mercedes-AMG GT R bicycle View 9 Photos Image Credit: Mercedes-Benz, Aston Martin Green Weird Car News Aston Martin Mercedes-Benz Performance mercedes-amg

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.