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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.

Hybrids to slowly replace diesels at Mercedes

German automakers have had some success bringing diesel-powered vehicles in America in recent years, but that may not last much longer. A product planner from Mercedes-Benz we spoke to in Austria apparently believes hybrid setups may be more favorable in the long run, and electrified hybrids will eventually replace oil burners. That's why most every concept car we've seen in the last few years features some sort of hybrid or plug-in hybrid setup while there have been very few diesels. "Yes, diesel is technically complex, and very expensive. The additives to reduce particulate matter are very costly. You'll see more hybrids to meet the changing regulations," according to our source. We've seen this exact scenario play out with Mazda, which has struggled to bring its 2.2-liter diesel engine to America, citing the costly process to reduce emissions in order to meet California-level standards while still maintaining suitable performance for the US market. It's certainly interesting that this news comes hot on the heels of revelations that VW, the automaker that offers the most diesel-powered models in the US, was found in violation of emissions rules on its popular 2.0-liter TDI engine. New Mercedes GLE Will Have An Active Chassis Mercedes has launched an all-out product offensive in the last two years, but the product planning think tanks in Stuttgart have a few surprises in store, too. While Benz has just launched its new GLE SUV family, GLE product planners are already hard at work on the next-generation – yes, a good 5-6 years away – and tell us it will evolve to boast new chassis technology, "something that doesn't exist today." The next-GLE is codenamed 167 – the previous ML (now replaced by the GLE) was internally referred to as 166 – and the GLE planner we recently talked to calls the platform an "active chassis." He further alluded that the next version could be electrified. Currently, the only aspect of the GLE's chassis that is 'active' today are the hydraulic pumps on the roll bars, he said. Many of Mercedes' models can already be had with an adaptive air suspension, multiple selectable driving modes, and other features that were rare or nonexistent just a couple generations ago. One More Compact Crossover On The Way The planner said we can also at least one more all-new, forthcoming compact crossover to be built on the GLA platform. In addition to the GLA, that architecture is currently shared by the A-Class, B-Class, and CLA-Class models.